Social Media Management

4.7

Learners: 88,542

Instructor: Eric Schwartzman

Duration:

This online course on Social Media Management provides 27 training videos on reputation management and online brand management strategy. It is designed for social media managers, executives and entry-level employees, and covers topics such as YouTube, SoundCloud, Blogger, Google Analytics, Flickr, Ustream, Facebook, Twitter, Linkedin, and more. Learn best practices and case studies from major brands, and exclusive tips and tricks from social media managers. With this course, you can update your professional skills for today’s digital job market and learn social media management anytime, anywhere on any device. It is led by Eric Schwartzman, an expert in digital marketing strategy, social media audits, and more. ▼▲

Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Paid

Provider:

Udemy

Certificate:

Paid Certification

Language:

English

Start Date:

2023-02-14

Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 17th, 2023]

Why social media is important.
Using social media to reach out to potential customers.
Social media has both advantages and disadvantages.
An overview of the most important social media tools.
When to blog, when to comment, and when to listen.
RSS, blogging, and podcasting have a business case.
How to incorporate social media into traditional public relations campaigns.
The fundamentals of search engine optimization (SEO).
Podcast creation, production, and distribution.
Concerning video-on-demand and webcasts.
Concerning social bookmarking and networking.
How to use Twitter to stay up to date on news and build communities.
HTML and RSS measurement methods
How to use any smart phone to live stream video to the web.
How to include photos, videos, and PowerPoint presentations from a social network on your website.
How social media can help businesses become more socially responsible.

Course Syllabus

Intro

Hands-On Training

Mobile

Case Studies

Wrap Up

Supplemental Resources

Pros & Cons

Pros Cons

Comprehensive and informative: Users appreciated the course for providing a deep discussion and detailed knowledge of how social media can be used to enhance businesses and products in today's world. They found the information to be great and informative.
Thorough introduction: Users were pleasantly surprised by the thorough introduction to social media provided by the course. They found it to be comprehensive and it opened their minds to the history of marketing and how public relations worked before social media.

Outdated content: Some users felt that the course was outdated and not aligned with the current trends in social media management. They believed that the training was made in 2012 and that social media management has evolved beyond the level covered in the course.
Irrelevant examples: A few users mentioned that they could not relate to some of the examples provided in the course. This suggests that the course may not cater to the specific needs or interests of all learners, potentially limiting its effectiveness for certain individuals.