Social Media Marketing Foundations Online Class
This online class provides an introduction to the fundamentals of social media marketing, exploring how to use platforms such as Facebook and Instagram to increase brand visibility, drive sales, and build customer loyalty. ▼
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Course Feature
Cost:
Free Trial
Provider:
LinkedIn Learning
Certificate:
No Information
Language:
English
Start Date:
Self Paced
Course Overview
❗The content presented here is sourced directly from LinkedIn Learning platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
This Social Media Marketing Foundations Online Class provides an overview of the fundamentals of social media marketing. Participants will learn how to develop a social media strategy, define their target audience, choose the right channels, publish content according to best practices, build and maintain a community, sell on social media, measure activity, and innovate with social media marketing. This course is designed to help participants understand the basics of social media marketing and how to use it to their advantage.
[Applications]
After taking this Social Media Marketing Foundations Online Class, students should be able to apply their knowledge to develop a social media strategy, define their audience, choose the right channels, publish best practices, build and maintain a community, sell on social media, measure activity, and innovate with social media marketing.
[Career Paths]
1. Social Media Manager: A Social Media Manager is responsible for developing and implementing a comprehensive social media strategy to increase brand awareness and drive traffic to a company’s website or other online platforms. They are also responsible for creating and managing content, engaging with customers, and monitoring and responding to comments. The developing trend for this position is to focus on creating content that is tailored to the target audience and to use analytics to measure the success of campaigns.
2. Social Media Strategist: A Social Media Strategist is responsible for developing and executing a social media strategy that aligns with the company’s overall goals. They are also responsible for researching and analyzing trends, creating content, and managing campaigns. The developing trend for this position is to focus on creating content that is tailored to the target audience and to use analytics to measure the success of campaigns.
3. Social Media Analyst: A Social Media Analyst is responsible for analyzing data from social media platforms to identify trends and insights. They are also responsible for creating reports and making recommendations based on their findings. The developing trend for this position is to use data-driven insights to inform decisions and to use analytics to measure the success of campaigns.
4. Social Media Content Creator: A Social Media Content Creator is responsible for creating content for social media platforms. They are also responsible for researching and analyzing trends, creating content, and managing campaigns. The developing trend for this position is to focus on creating content that is tailored to the target audience and to use analytics to measure the success of campaigns.
[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree program focuses on the fundamentals of digital marketing, including topics such as search engine optimization, content marketing, and social media marketing. Students learn how to create effective campaigns and strategies to reach their target audiences. Additionally, they gain an understanding of the latest trends and technologies in digital marketing.
2. Master of Science in Social Media Marketing: This degree program provides students with an in-depth understanding of the principles and practices of social media marketing. Students learn how to create and manage campaigns, analyze data, and develop strategies to maximize the impact of their social media efforts. Additionally, they gain an understanding of the legal and ethical considerations of social media marketing.
3. Master of Business Administration in Digital Marketing: This degree program provides students with a comprehensive understanding of the principles and practices of digital marketing. Students learn how to create and manage campaigns, analyze data, and develop strategies to maximize the impact of their digital marketing efforts. Additionally, they gain an understanding of the legal and ethical considerations of digital marketing.
4. Doctor of Philosophy in Social Media Marketing: This degree program provides students with an advanced understanding of the principles and practices of social media marketing. Students learn how to create and manage campaigns, analyze data, and develop strategies to maximize the impact of their social media efforts. Additionally, they gain an understanding of the legal and ethical considerations of social media marketing.
Course Syllabus
Set strategic goals
Define your audience
Course Provider
Provider LinkedIn Learning's Stats at AZClass
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