Free Online Marketing Analytics Courses and Certifications 2024

What Are the Best Marketing Analytics Certifications?

Meta Marketing Analytics Professional Certificate: This is a six-course program that teaches you how to use essential tools and techniques to collect, sort, evaluate, and visualize marketing data. You'll also learn how to design experiments and test hypotheses to evaluate advertising effectiveness using Meta Ads Manager. It is suitable for beginners who want to launch their career in marketing analytics or better analyze their business.

Marketing Analytics Course by University of Virginia: This is a single course that teaches you how to apply marketing analytics methods to summarize and analyze data, segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels. You'll also learn how to use common statistical methods and software tools to perform data analysis. It is suitable for beginners who want to learn the fundamentals of marketing analytics.

Marketing Analytics Certificate by Emerson College: This is a four-course program that teaches you how to apply best practices and technologies to ensure an organization's brand, message, and story are reaching intended audiences across different platforms and marketing channels. You'll also learn how to use data visualization tools and storytelling techniques to communicate your insights and recommendations. It is suitable for professionals who want to enhance their marketing skills and become more data-savvy.

Marketing Analytics Graduate Certificate by Penn State World Campus: This is a four-course program that teaches you how to use advanced analytical methods and tools to solve complex marketing problems and generate actionable insights. You'll also learn how to use data mining, predictive modeling, customer analytics, and digital analytics to support strategic marketing decisions. It is suitable for professionals who want to gain a competitive edge in the marketing field or pursue a master's degree in marketing analytics.

Marketing Analytics Certificate by University of Nebraska-Lincoln: This is a three-course program that teaches you how to use modern tools and techniques to build more effective campaigns. You'll also learn how to use sales forecasting, micro-targeting, consumer choice modeling, and data mining to optimize your marketing efforts. It is suitable for professionals who want to update their marketing knowledge and skills with the latest analytical methods.