Web Analytics & Digital Marketing Analytics - Zero to Hero
This course is the perfect opportunity to learn the fundamentals of Web and Digital Analytics from an experienced instructor. With over 15 years of experience in Digital Marketing and Analytics, the instructor has trained people from diverse backgrounds and has worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, and T-Mobile. The course provides a framework that has been tried and tested with small and Fortune 5 companies, and is the same framework used to train the instructor's teams. It is suitable for beginners and experienced analysts alike, and is offered by the instructor online for University of British Columbia, University of Washington, Bellevue College, and the Digital Analytics Association. Enroll now and learn the same process used by the instructor's teams to make Data Driven Marketing Decisions. ▼
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Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
2022-07-08
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 18th, 2023]
This course, Web Analytics & Digital Marketing Analytics - Zero to Hero, provides a comprehensive overview of the fundamentals of Web and Digital Analytics. It is designed to help beginners understand the process of effectively using a tool like Google Analytics, Adobe Analytics, etc. and provide value to stakeholders. The course is taught by an experienced instructor with over 15 years of experience in Digital Marketing and Analytics. The instructor has trained people from diverse backgrounds and has worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, and T-Mobile. The course covers the definitions and framework of Web Analytics and Digital Analytics, and provides a tried and tested process that has been used with small and Fortune 5 companies. It also includes instruction on the inner workings of Digital Analytics and how to make Data Driven Marketing Decisions. Upon completion of the course, students will have a comprehensive understanding of the fundamentals of Web and Digital Analytics.
Course Syllabus
Introduction
Process
Pros & Cons
Comprehensive coverage of web analytics basics: Users appreciate that the course provides a solid foundation in web analytics, making it suitable for beginners. It helps them understand the fundamental concepts and principles of web analytics, giving them a good starting point in this field. Clear and informative content: Users find the course content to be clear and helpful in understanding the processes involved in web and digital analytics. The information provided is concise and easy to follow, allowing users to grasp the concepts effectively.
Lack of engaging presentation: Some users feel that the course could be more engaging and interesting. They suggest that the content could be presented in a more fun and interactive manner to enhance the learning experience. Insufficient practical application: Users mention that while the course covers the basics of digital marketing, it lacks in-depth discussions on obtaining and processing digital analytics data using tools. They believe that more elaboration on practical application would greatly benefit their learning experience.
Course Provider
Provider Udemy's Stats at AZClass
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