Understanding Digital Marketing Analytics (Metrics and Tools)
This course will help you understand digital marketing analytics and metrics, and provide you with the tools to create a marketing metrics dashboard and report in minutes. Learn how to track progress, set KPIs for each marketing channel, track expenses, and see how well you're achieving your marketing objectives. With this course, you'll be able to quickly create better and more effective marketing, and make result-based decisions. Get FREE access to “The One-Page Marketing Cheatsheet” here: http://freemarketingcheatsheet.com/ and start understanding digital marketing analytics today. ▼
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Course Feature
Cost:
Free
Provider:
Youtube
Certificate:
No Information
Language:
English
Start Date:
2021-06-10 00:00:00
Course Overview
❗The content presented here is sourced directly from Youtube platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 18th, 2023]
This course, Understanding Digital Marketing Analytics (Metrics and Tools), provides an overview of the key metrics and tools used to measure the success of digital marketing campaigns. Participants will learn how to use Whatagraph, a marketing reporting tool, to create a marketing metrics dashboard and report in a few minutes. They will also gain access to "The One-Page Marketing Cheatsheet" to help them better understand digital marketing analytics. By the end of the course, participants will have the knowledge and skills to track progress and make result-based decisions for their own business or for their clients.
Pros & Cons
Comprehensive tool suggestions: Users appreciate the course for providing valuable tool suggestions that can enhance their work in digital marketing analytics. For example, one user mentions that the tool suggestions will help them a lot in improving their work. Engaging and informative videos: The course is praised for its great video content that is both engaging and informative. Users find the videos helpful in understanding digital marketing analytics. One user even describes a video from RankWatch as a game changer in understanding digitalization through software and marketing.
Lack of specific data analysis techniques: Some users express a desire for more specific information on data analysis techniques. For instance, one user asks if the course covers the use of R and/or Python for data analytics. This suggests that the course may not delve deeply into these specific tools and techniques. Limited focus on certain aspects: One user mentions that the course does not cover understanding analytics well, while another user praises the sales video content. This indicates that the course may have a stronger focus on sales and marketing aspects rather than providing a comprehensive understanding of analytics.
Course Provider
Provider Youtube's Stats at AZClass
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