Marketing Analytics: Customer Value and Promotion Strategy
This course, Customer Valuation for Entrepreneurs and Marketers, is the perfect choice for business managers, executives, and students who want to learn how to calculate and apply customer value in real-world business problems. It teaches you the most popular customer lifetime value models and how to implement them in Excel using advanced tools. With step-by-step instructions, downloadable Excel files, class notes, and assignments, you'll gain the confidence to practice, discuss, and understand customer value models used by organizations. Upon completion, you'll receive a verifiable certificate of completion. Don't miss out on this opportunity to learn from experienced managers in a Global Analytics Consulting firm. ▼
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Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
2023-05-07
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 18th, 2023]
Start-Tech Academy's Customer Valuation for Entrepreneurs and Marketers course is designed to teach students how to calculate customer value to drive business decisions involving product pricing, acquisition cost, marketing cost, and many other parts of the business. After completing this course, students will be able to understand the value of their customers to make intelligent decisions on how to spend money acquiring them, measure customer value based on the customer value concept, use Monte-Carlo simulation to incorporate uncertainty in customer value models, and confidently practice, discuss, and understand customer value models used by organizations.
The course is taught by Abhishek and Pukhraj, managers in a Global Analytics Consulting firm, who have used their experience to include the practical aspects of marketing and data analytics in this course. Each section of the course includes theoretical concepts and use cases of different customer value models, step-by-step instructions on how to implement such models in Excel, downloadable Excel files containing data and solutions used in each lecture, class notes and assignments to revise and practice the concepts, and practical classes where students create the model.
Upon completion of the course, students will receive a Verifiable Certificate of Completion. This course is ideal for business managers or executives, or students who want to learn, calculate, and apply customer value in real-world problems of business.
Course Syllabus
Introduction
Lifetime Customer Value
Variations and Sensitivity Analysis
Monte Carlo Simulation
Appendix
Congratulations & about your certificate
Pros & Cons
"Good effort in making it simple and understandable." - The course is praised for its effort in presenting the content in a simple and understandable manner, making it easier for learners to grasp the concepts. "Clear demonstration of concepts made it easy to understand." - The course effectively demonstrates concepts, which aids in the understanding of the material.
"I expected more content for the title of the course." - Some users felt that the course lacked sufficient content considering its title, indicating a potential lack of depth or coverage of certain topics. "The course should have taken more examples of monte-carlo simulation." - A user suggests that the course could have included more examples of monte-carlo simulation, indicating a potential lack of variety or depth in the examples provided.
Course Provider
Provider Udemy's Stats at AZClass
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