Storytelling and influencing: Communicate with impact
This course will equip leaders with the skills to effectively communicate and persuade others, enabling them to become highly influential. Through video lectures, quizzes, discussion prompts and written assessments, participants will learn to communicate appropriately in different contexts, helping them to realise their ambitious visions. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
3rd Jul, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
Storytelling and Influencing: Communicate with Impact unlocks the exciting world of learning! Here's what awaits you:
1. Learn how to effectively communicate and persuade others. You will gain an understanding of traditional and common-sense models of communication and persuasion, and develop your capacity to communicate appropriately in different situational and cultural contexts.
2. Develop your leadership skills. You will learn how to use storytelling to capture the complex nature of influencing, and how to use this to your advantage.
3. Explore the power of communication. Through structured learning activities such as video lectures, quizzes, discussion prompts and written assessments, you will gain an understanding of how to use communication to create an ambitious vision for the future of your organisation and get your colleagues on board.
4. Become a highly influential leader. You will gain the skills and knowledge to become a highly influential leader, able to communicate and persuade others to achieve your goals.
[Applications]
This course provides participants with the skills to apply storytelling and influencing techniques in their own organisations. Participants will learn how to craft compelling stories that will engage their colleagues and motivate them to take action. They will also learn how to use persuasive language to influence decision-making and create a shared vision. Additionally, participants will gain an understanding of how to use different communication channels to reach different audiences. Finally, participants will be able to apply the techniques they have learned to create a persuasive presentation that will help them to achieve their goals.
[Career Paths]
1. Public Relations Manager: Public Relations Managers are responsible for developing and maintaining relationships with the public, media, and other stakeholders. They create and manage campaigns to promote their organization’s products, services, and initiatives. With the increasing importance of storytelling and influencing, Public Relations Managers must be able to craft compelling stories and use persuasive techniques to effectively communicate their organization’s message.
2. Content Strategist: Content Strategists are responsible for creating and managing content that is both engaging and effective. They must be able to craft stories that capture the attention of their target audience and use persuasive techniques to influence their decisions. With the increasing importance of storytelling and influencing, Content Strategists must be able to create content that resonates with their audience and effectively communicates their organization’s message.
3. Social Media Manager: Social Media Managers are responsible for managing an organization’s social media presence. They must be able to craft stories that capture the attention of their target audience and use persuasive techniques to influence their decisions. With the increasing importance of storytelling and influencing, Social Media Managers must be able to create content that resonates with their audience and effectively communicates their organization’s message.
4. Digital Marketer: Digital Marketers are responsible for creating and managing digital marketing campaigns. They must be able to craft stories that capture the attention of their target audience and use persuasive techniques to influence their decisions. With the increasing importance of storytelling and influencing, Digital Marketers must be able to create content that resonates with their audience and effectively communicates their organization’s message.
[Education Paths]
1. Bachelor of Arts in Communication: This degree path focuses on the study of communication theory and practice, including the development of communication skills such as public speaking, writing, and media literacy. It also covers topics such as interpersonal communication, group dynamics, and organizational communication. This degree path is becoming increasingly popular as organizations recognize the importance of effective communication in the workplace.
2. Master of Science in Organizational Leadership: This degree path focuses on the development of leadership skills, such as decision-making, problem-solving, and communication. It also covers topics such as organizational culture, change management, and team dynamics. This degree path is becoming increasingly popular as organizations recognize the importance of strong leadership in the workplace.
3. Master of Arts in Strategic Communication: This degree path focuses on the development of strategic communication skills, such as message design, media relations, and public relations. It also covers topics such as crisis communication, digital communication, and global communication. This degree path is becoming increasingly popular as organizations recognize the importance of effective communication in the digital age.
4. Doctor of Philosophy in Communication Studies: This degree path focuses on the study of communication theory and research, including the development of communication skills such as critical thinking, research methods, and data analysis. It also covers topics such as media studies, rhetoric, and discourse analysis. This degree path is becoming increasingly popular as organizations recognize the importance of understanding communication in the digital age.
Pros & Cons
Professional and engaging lecturers.
Range of practical methods.
Empathy and rapport building.
Little focus on storytelling.
Not enough time to cover all topics.
Course title misleading.
Course Provider
Provider Coursera's Stats at AZClass
Discussion and Reviews
0.0 (Based on 0 reviews)
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Quiz
Submitted Sucessfully
1. What is the key leadership skill to effectively communicate and persuade others?
2. What type of activities are used in this course?
3. What is the main purpose of this course?
4. The ability to __________ is a key leadership skill.
Correct Answer: influence
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