Strategic Brand Management faq

learnersLearners: 305
instructor Instructor: / instructor-icon
duration Duration: 10.00 duration-icon

This course explores the fundamentals of strategic brand management, including topics such as building, measuring, and managing a brand. Students will learn how to apply advertising and marketing concepts to branding in the digital world.

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Course Feature Course Overview Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Free

providerProvider:

Edx

certificateCertificate:

Paid Certification

languageLanguage:

English

start dateStart Date:

18th Jul, 2023

Course Overview

❗The content presented here is sourced directly from Edx platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [March 06th, 2023]

This course, Strategic Brand Management, is part of the CurtinX MicroMasters Credential in Marketing in a Digital World. It is designed to teach the critical skills needed to be successful in the field of marketing. Through this course, students will learn how to develop a framework to identify and establish brand positioning and values to build customer based brand equity, plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity, evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity, and design specific strategies that focus around extending, revitalising and reinforcing existing brands to retain brand resonance. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising. Upon successful completion of this course, students will earn a Verified Certificate and be one step closer to earning the MicroMasters Credential.

[Applications]
Upon completion of this course, learners can apply the concepts of advertising and marketing to branding in order to develop a framework to identify and establish brand positioning and values, plan and implement brand marketing programs, evaluate how a brand equity management system can capture customer mindset, and design specific strategies to extend, revitalise and reinforce existing brands. Learners can also use the knowledge gained from this course to work in marketing, communications, public relations, social media and advertising. Additionally, learners can use the course to qualify for the CurtinX MicroMasters Credential in Marketing in a Digital World.

[Career Paths]
1. Brand Manager: A Brand Manager is responsible for developing and executing marketing strategies to increase brand awareness and loyalty. They are also responsible for creating and managing campaigns, analyzing market trends, and developing pricing strategies. Brand Managers must have excellent communication and organizational skills, as well as a strong understanding of the target market. Developing trends in this field include the use of digital marketing and social media to reach a wider audience and the use of analytics to measure the success of campaigns.

2. Digital Marketing Manager: A Digital Marketing Manager is responsible for developing and executing digital marketing strategies to increase brand awareness and loyalty. They are also responsible for creating and managing campaigns, analyzing market trends, and developing pricing strategies. Digital Marketing Managers must have excellent communication and organizational skills, as well as a strong understanding of the target market. Developing trends in this field include the use of artificial intelligence and machine learning to optimize campaigns and the use of analytics to measure the success of campaigns.

3. Social Media Manager: A Social Media Manager is responsible for developing and executing social media strategies to increase brand awareness and loyalty. They are also responsible for creating and managing campaigns, analyzing market trends, and developing pricing strategies. Social Media Managers must have excellent communication and organizational skills, as well as a strong understanding of the target market. Developing trends in this field include the use of influencer marketing and the use of analytics to measure the success of campaigns.

4. Content Marketing Manager: A Content Marketing Manager is responsible for developing and executing content marketing strategies to increase brand awareness and loyalty. They are also responsible for creating and managing campaigns, analyzing market trends, and developing pricing strategies. Content Marketing Managers must have excellent communication and organizational skills, as well as a strong understanding of the target market. Developing trends in this field include the use of video content and the use of analytics to measure the success of campaigns.

[Education Paths]
1. Bachelor of Business Administration (BBA): A BBA degree is a great way to gain a comprehensive understanding of the business world. This degree focuses on the fundamentals of business, such as accounting, finance, marketing, and management. It also provides students with the opportunity to specialize in a particular area of business, such as strategic brand management. With the rise of digital marketing, this degree is becoming increasingly popular and is a great way to gain the skills needed to succeed in the field.

2. Master of Business Administration (MBA): An MBA is a great way to gain a more advanced understanding of business and to specialize in a particular area. An MBA in Strategic Brand Management will provide students with the skills and knowledge needed to develop and manage successful brands. This degree will also provide students with the opportunity to gain a deeper understanding of the digital marketing landscape and how to use it to their advantage.

3. Master of Science (MS) in Marketing: An MS in Marketing is a great way to gain a more in-depth understanding of the marketing field. This degree focuses on the fundamentals of marketing, such as consumer behavior, market research, and digital marketing. It also provides students with the opportunity to specialize in a particular area of marketing, such as strategic brand management. With the rise of digital marketing, this degree is becoming increasingly popular and is a great way to gain the skills needed to succeed in the field.

4. Master of Science (MS) in Digital Marketing: An MS in Digital Marketing is a great way to gain a more in-depth understanding of the digital marketing landscape. This degree focuses on the fundamentals of digital marketing, such as search engine optimization, social media marketing, and content marketing. It also provides students with the opportunity to specialize in a particular area of digital marketing, such as strategic brand management. With the rise of digital marketing, this degree is becoming increasingly popular and is a great way to gain the skills needed to succeed in the field.

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faq FAQ for Branding Courses

Q1: Does Strategic Brand Management provide certification on Branding?

Yes, Strategic Brand Management provides paid certification. This free online course is designed in partnership with top Universities like Harvard and Berkeley, and provides a verified certificate of completion upon successful completion of the course. The fee for the certificate varies by course, but it is a great way to demonstrate your knowledge and skills in the field of Branding to potential employers or schools. With a verified certificate, you can show that you have the skills and knowledge to succeed in the field.

Q2: Does the course offer certificates upon completion?

Yes, this course offers a free certificate. AZ Class have already checked the course certification options for you. Access the class for more details.

Q3: How do I contact your customer support team for more information?

If you have questions about the course content or need help, you can contact us through "Contact Us" at the bottom of the page.

Q4: Can I take this course for free?

Yes, this is a free course offered by Edx, please click the "go to class" button to access more details.

Q5: How many people have enrolled in this course?

So far, a total of 305 people have participated in this course. The duration of this course is 10.00 hour(s). Please arrange it according to your own time.

Q6: How Do I Enroll in This Course?

Click the"Go to class" button, then you will arrive at the course detail page.
Watch the video preview to understand the course content.
(Please note that the following steps should be performed on Edx's official site.)
Find the course description and syllabus for detailed information.
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Add your desired course to your cart.
If you don't have an account yet, sign up while in the cart, and you can start the course immediately.
Once in the cart, select the course you want and click "Enroll."
Edx may offer a Personal Plan subscription option as well. If the course is part of a subscription, you'll find the option to enroll in the subscription on the course landing page.
If you're looking for additional Branding courses and certifications, our extensive collection at azclass.net will help you.

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