Tracking Cookies are dead?! ITP 21 and Web Analytics faq

learnersLearners: 2
instructor Instructor: MeasureSchool instructor-icon
duration Duration: 1.00 duration-icon

ITP 2.1 is a new update to Apple's Intelligent Tracking Prevention, which aims to limit the use of tracking cookies for web analytics. This update has raised concerns for web analytics, as it could potentially limit the effectiveness of tracking cookies. Google Analytics has responded by offering alternative solutions such as serverside tracking and browser tracking. These solutions may help to mitigate the effects of ITP 2.1.

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Course Feature Course Overview Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Free

providerProvider:

Youtube

certificateCertificate:

Paid Certification

languageLanguage:

English

start dateStart Date:

On-Demand

Course Overview

❗The content presented here is sourced directly from Youtube platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [February 21st, 2023]

Course Overview: Tracking Cookies are dead?! ITP 21 and Web Analytics is a course designed to help learners understand the implications of the new ITP 21 update and how it affects web analytics. It covers topics such as what ITP is, what the update means, how Google Analytics is affected, and what can be done to mitigate the impact. Additionally, the course will explore the differences between server-side and browser-side tracking, and how to use them to track user behavior.

Why to Learn: With the ITP 21 update, tracking cookies are no longer a reliable source of data for web analytics. This course will help learners understand the implications of the update and how to adjust their analytics strategies accordingly. It will also provide an overview of the different tracking methods available and how to use them to track user behavior.

Development Paths: After completing this course, learners will have a better understanding of the ITP 21 update and how it affects web analytics. They will also be able to identify the different tracking methods available and how to use them to track user behavior. Additionally, learners will be able to develop strategies to mitigate the impact of the update and adjust their analytics strategies accordingly.

Related Learning Suggestions: Learners interested in furthering their understanding of web analytics and tracking methods may want to consider taking courses on data analysis, digital marketing, and web development. Additionally, courses on privacy and security may be beneficial for those looking to understand the implications of the ITP 21 update.

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