Typeface Design & Font Making Process w&Mark Davis

Course Overview

In this course, learners will gain an understanding of typeface design and font making processes. Learners will learn from Mark Davis, an experienced typeface designer, about the history of typeface design, the way typefaces were originally designed, and the way Mark looks at type. Learners will also gain insight into why Mark prefers the Hurme cut of Helvetica, why horizontal lines appear thicker than vertical lines, and tips for designing a word mark. Additionally, learners will learn about working on a typeface for a client, looking at Trajan’s characteristics, making a font work for you, Mark’s take on Futura, Mark’s rule of thumb on how to make the letter “O”, Mark’s rule of thumb for an overshoot, what makes a good typeface, how much Mark charges to revise a font, and charging for exclusivity. This course is ideal for graphic designers, type designers, and anyone interested in learning more about typeface design and font making processes.

[Applications]
After taking this course, participants can apply the knowledge they have gained to create their own typefaces and fonts. They can use the tips and techniques discussed in the course to design their own word marks and typefaces. They can also use the information provided to create a typeface for a client, as well as to understand the characteristics of Trajan and Futura. Additionally, they can use the rules of thumb provided by Mark Davis to create the letter “O” and an overshoot. Finally, they can use the information provided to understand what makes a good typeface and how to charge for exclusivity.

[Career Paths]
1. Typeface Designer: Typeface designers create fonts for use in digital and print media. They must have a strong understanding of typography, design principles, and the technical aspects of font creation. Typeface designers must also be able to work with clients to create fonts that meet their needs. As technology advances, typeface designers must stay up to date with the latest trends in font design and development.

2. Font Developer: Font developers are responsible for creating fonts for use in digital and print media. They must have a strong understanding of typography, design principles, and the technical aspects of font creation. Font developers must also be able to work with clients to create fonts that meet their needs. As technology advances, font developers must stay up to date with the latest trends in font development.

3. Typeface Artist: Typeface artists create fonts for use in digital and print media. They must have a strong understanding of typography, design principles, and the technical aspects of font creation. Typeface artists must also be able to work with clients to create fonts that meet their needs. As technology advances, typeface artists must stay up to date with the latest trends in font design and development.

4. Font Production Manager: Font production managers are responsible for overseeing the production of fonts for use in digital and print media. They must have a strong understanding of typography, design principles, and the technical aspects of font creation. Font production managers must also be able to work with clients to create fonts that meet their needs. As technology advances, font production managers must stay up to date with the latest trends in font production and development.

[Education Paths]
1. Bachelor of Arts in Graphic Design: This degree program focuses on the fundamentals of graphic design, including typography, color theory, and layout. It also covers topics such as digital media, web design, and animation. Students learn how to create effective visual communication through the use of typefaces, images, and other design elements. This degree is becoming increasingly popular as more businesses and organizations rely on graphic design to communicate their message.

2. Master of Fine Arts in Typeface Design: This degree program focuses on the development of typefaces and their application in various media. Students learn how to create typefaces that are aesthetically pleasing and functional. They also learn how to use typefaces to create effective visual communication. This degree is becoming increasingly popular as more businesses and organizations rely on typefaces to communicate their message.

3. Doctor of Philosophy in Typography: This degree program focuses on the history, theory, and practice of typography. Students learn how to create typefaces that are aesthetically pleasing and functional. They also learn how to use typefaces to create effective visual communication. This degree is becoming increasingly popular as more businesses and organizations rely on typography to communicate their message.

4. Certificate in Typeface Design: This certificate program focuses on the fundamentals of typeface design, including typography, color theory, and layout. Students learn how to create typefaces that are aesthetically pleasing and functional. They also learn how to use typefaces to create effective visual communication. This certificate is becoming increasingly popular as more businesses and organizations rely on typefaces to communicate their message.