What is Social?
This MOOC provides business owners, executives, and marketing professionals with the knowledge and skills to develop and implement a successful social media strategy. Through proven methodologies, participants will gain the ability to effectively grow their social presence. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
Self Paced
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
This course provides an overview of the concepts of social marketing, social networks, and social media marketing. It covers the basics of social media, including the different types of social networks, how to create and manage a social media presence, and how to use social media to reach and engage customers. It also covers the basics of social media marketing, including how to create and manage campaigns, how to measure success, and how to use analytics to optimize campaigns. Finally, it provides an overview of the different types of social media tools and platforms available, and how to use them to reach and engage customers.
[Applications]
The application of this course can be seen in the development of effective social media marketing strategies. Through this course, students can learn how to create and manage social media accounts, develop content that resonates with their target audience, and measure the success of their campaigns. Additionally, students can gain an understanding of how to use social networks to build relationships with customers and create brand awareness. Finally, students can learn how to use social media analytics to track and optimize their campaigns.
[Career Paths]
1. Social Marketing: Social marketing is the process of using marketing techniques to promote products, services, and ideas through social media platforms. It involves creating content that is engaging and relevant to the target audience, and then using various tactics to reach out to them. Social marketing is becoming increasingly popular as businesses look to leverage the power of social media to reach their customers.
2. Social Network: Social networks are online platforms that allow users to connect with each other and share content. Popular social networks include Facebook, Twitter, Instagram, and LinkedIn. Social networks are becoming increasingly important for businesses, as they provide a way to reach out to potential customers and build relationships with them.
3. Social Media Marketing: Social media marketing is the process of using social media platforms to promote products, services, and ideas. It involves creating content that is engaging and relevant to the target audience, and then using various tactics to reach out to them. Social media marketing is becoming increasingly popular as businesses look to leverage the power of social media to reach their customers.
4. Social Media Management: Social media management is the process of managing a company's presence on social media platforms. It involves creating content that is engaging and relevant to the target audience, and then using various tactics to reach out to them. Social media management is becoming increasingly important as businesses look to leverage the power of social media to reach their customers.
[Education Paths]
1. Bachelor of Science in Social Media Marketing: This degree program focuses on the use of social media platforms to promote products and services. It covers topics such as content creation, analytics, and digital marketing strategies. Students learn how to create effective campaigns, measure their success, and develop strategies to reach their target audience. This degree is becoming increasingly popular as businesses recognize the importance of social media in their marketing efforts.
2. Bachelor of Science in Social Networking: This degree program focuses on the use of social networks to build relationships and engage with customers. Students learn how to create and manage social media accounts, develop content, and measure the success of their campaigns. They also learn how to use social networks to build relationships with customers and create a positive brand image.
3. Master of Science in Social Media Analytics: This degree program focuses on the use of data to understand and measure the success of social media campaigns. Students learn how to analyze data from social networks, identify trends, and develop strategies to optimize campaigns. This degree is becoming increasingly popular as businesses recognize the importance of data-driven decision making.
4. Master of Science in Social Media Strategy: This degree program focuses on the use of social media to create and manage campaigns. Students learn how to develop strategies to reach their target audience, measure the success of their campaigns, and optimize their efforts. This degree is becoming increasingly popular as businesses recognize the importance of social media in their marketing efforts.
Pros & Cons
Interesting reading and quizzes.
Excellent slides and explanation.
Good starter class for new learners.
Outdated data and tools.
Poor audio quality.
Flat discussion portions.
Course Provider
Provider Coursera's Stats at AZClass
Discussion and Reviews
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1. What is Social?
2. What is the purpose of Social Media Marketing?
3. What is the most important element of a successful Social Media Marketing campaign?
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