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Brand New Brand

Learners: 394

Instructor: Michael Worthington

Duration: 25.00

This course provides students with the opportunity to apply their knowledge and skills in graphic design to create a brand development guide for an invented company. Through this course, students will gain a comprehensive understanding of the brand development process. ▼▲

Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Free

Provider:

Coursera

Certificate:

Paid Certification

Language:

English

Start Date:

17th Jul, 2023

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [March 06th, 2023]

In the Brand New Brand course, learners will have the opportunity to tie together their knowledge and skills from the Graphic Design Specialization into a single project. This course will take learners through the entire design process, from ideation to creation to presentation. Learners will create and give a visual identity to an imaginary start-up company, and apply that visual identity to a number of forms. They will also develop a logotype and accompanying graphic palette to visually represent their company, as well as apply that design to a number of different applications. This course is only available to learners who have earned a certificate in the four previous courses in the Specialization.

[Applications]
Upon completion of this course, learners can apply their knowledge and skills to create a brand development guide for a real-world company. Learners can also use the logotype and accompanying graphic palette they created to visually represent their company, and apply the design to a number of different applications.

[Career Paths]
1. Graphic Designer: Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. With the rise of digital media, graphic designers are increasingly expected to be proficient in web design and animation software.

2. Brand Manager: Brand managers are responsible for developing and maintaining a brand's image and identity. They create and implement marketing campaigns to promote the brand, and analyze customer feedback to ensure that the brand is meeting customer needs. Brand managers must stay up-to-date on industry trends and consumer preferences in order to create effective campaigns.

3. UX/UI Designer: UX/UI designers are responsible for creating user-friendly interfaces for websites and applications. They must have a strong understanding of user experience principles and be able to create designs that are both visually appealing and functional. UX/UI designers must also be able to collaborate with developers to ensure that the design is implemented correctly.

4. Digital Marketer: Digital marketers are responsible for creating and executing digital marketing campaigns. They must have a strong understanding of digital marketing tools and techniques, such as SEO, PPC, and social media marketing. Digital marketers must also be able to analyze data and use it to optimize campaigns for maximum effectiveness.

[Education Paths]
1. Bachelor of Arts in Graphic Design: This degree program provides students with the skills and knowledge necessary to become successful graphic designers. Students learn the fundamentals of design, typography, color theory, and digital imaging, as well as the principles of branding and marketing. This degree is becoming increasingly popular as the demand for graphic designers continues to grow.

2. Master of Fine Arts in Graphic Design: This degree program is designed for students who want to take their graphic design skills to the next level. Students learn advanced design principles, as well as the latest technologies and techniques used in the industry. This degree is ideal for those who want to pursue a career in graphic design or teach at the college level.

3. Bachelor of Science in Digital Media: This degree program focuses on the use of digital media in the design process. Students learn the fundamentals of digital media, including web design, animation, video production, and interactive media. This degree is ideal for those who want to pursue a career in digital media or multimedia design.

4. Master of Science in Digital Media: This degree program is designed for students who want to specialize in digital media. Students learn advanced digital media techniques, as well as the latest technologies and techniques used in the industry. This degree is ideal for those who want to pursue a career in digital media or multimedia design.

Course Syllabus

Course Overview

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.

Ideation: Invent Your Client

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.

Visualization: Make Your Fake

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.

Logotype: Brand Your Brand

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.

Palette: Expand Your Brand

In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.

Application: Apply Your Brand

In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.

Pros & Cons

Pros Cons

Well laid out
Forces students to look at basics
Applicable to other areas of life
Combines everything learned in previous courses
Allows for full creative expression
Easy to understand lectures

Poor feedback from other students
No word limit for reviews
Final course should be critiqued by a professional
Low scores can be frustrating
Lack of mentor feedback

Course Provider

Provider Coursera's Stats at AZClass

Brand New Brand offers students the opportunity to apply their knowledge and skills in graphic design to create a brand development guide for an invented company. Ideal and creative thinking. Learners will be able to develop their creative thinking skills by learning how to come up with brand identity ideas and how to apply them in different forms. They will also learn how to use their imaginations to create unique and memorable brand identities. Learners will understand the design process, from ideation to creation to presentation. They will learn how to create a visual identity for an imaginary startup and how to apply that design to a number of different applications.