Building a Brand Story: Consistent Content Creation Using Content Planning
This course teaches business owners and brands how to create and post engaging content on social media in an efficient and consistent manner. It provides strategies to avoid social media burnout and helps to plan content that will help to grow the business. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [February 21st, 2023]
This course will teach users how to create and post compelling content for their social media platforms in an efficient and consistent manner. It will also help them to identify their brand strengths, brand story and key brand messages, create content themes, brainstorm content ideas and topics, refine content ideas, structure content, and use tools to automate the content creation process.
Possible Development Paths include becoming a qualified brand and marketing specialist and designer, learning how to create content that appeals to their audience, and understanding which social media platforms work best for their brand.
Learning Suggestions for learners include researching their target audience, understanding their brand strengths, and creating content themes to guide their content ideas. They should also practice creating a content map and calendar for their Class Project, and use tools to automate the content creation process. Additionally, they should be prepared to voice and amplify their brand messages.
[Applications]
Upon completion of this course, students will be able to create a content map and calendar for their Class Project, share their brand story with ease, and create aligned content easily on their social media platform of choice. Students will also be able to voice and amplify their brand messages.
[Career Paths]
The career paths recommended to learners of this course are:
1. Social Media Manager: Social media managers are responsible for creating and managing content for social media platforms. They must be able to create content that is engaging and compelling, and that resonates with their target audience. They must also be able to use tools to automate the content creation process. This role is becoming increasingly important as businesses look to leverage social media to reach their target audiences.
2. Content Strategist: Content strategists are responsible for developing and executing content strategies that align with a company's overall marketing goals. They must be able to identify the target audience, create content that resonates with them, and develop content plans that are consistent and effective. This role is becoming increasingly important as businesses look to leverage content to reach their target audiences.
3. Brand Storyteller: Brand storytellers are responsible for creating and telling stories that capture the essence of a brand. They must be able to identify the brand's strengths, create compelling stories, and use content planning to ensure that the stories are consistent and effective. This role is becoming increasingly important as businesses look to leverage storytelling to reach their target audiences.
4. Digital Marketer: Digital marketers are responsible for creating and executing digital marketing campaigns. They must be able to identify the target audience, create content that resonates with them, and develop campaigns that are consistent and effective. This role is becoming increasingly important as businesses look to leverage digital marketing to reach their target audiences.
Pros & Cons
Simple to follow, helpful, great slides, examples and actionable steps, calendar for planning, consistent content creation, perfect length.
None.
Course Provider
Provider Skillshare's Stats at AZClass
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