Content Strategy for Professionals: Managing Content faq

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learnersLearners: 16,765
instructor Instructor: Content Strategy for Professionals Specialization instructor-icon
duration Duration: duration-icon

Discover the secrets to managing your content effectively with the course "Content Strategy for Professionals: Managing Content." Dive deeper into the world of content strategy and learn how to tell your organization's story across various media platforms using a human-centered design approach. Explore the power of social and mobile media, and gain insights into the legal issues associated with content strategy. This course is perfect for professionals looking to advance their careers and enhance their enterprise's future. Plus, you'll receive a downloadable toolkit filled with valuable resources to take back to work. Don't miss out on this opportunity to master content management. Get a comprehesive understanding of Content Strategy for Professionals: Managing Content which is a free course. AZ Class provides this course data for free. Learn more certificate and details here.

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Course Feature Course Overview Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Free

providerProvider:

Coursera

certificateCertificate:

Paid Certification

languageLanguage:

English

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [October 16th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: - Emily Withrow, Assistant Professor, Medill, Northwestern - Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post - Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?
During the course "Managing Content," learners will acquire the following skills and knowledge:
1. Understanding media platforms: Learners will gain knowledge on different media platforms and how to effectively tell an organization's "content story" across these platforms using a human-centered design approach.
2. Utilizing social and mobile media: Learners will learn strategies and techniques for effectively utilizing social and mobile media to manage and distribute content.
3. Insourcing and outsourcing content: Learners will explore the issues and considerations surrounding insourcing and outsourcing content, and how to make informed decisions in managing content creation and distribution.
4. Legal issues in content strategy: Learners will gain insights into how legal issues associated with content strategy are handled in companies of various sizes and locations around the world.
5. Toolkit for practical application: Learners will have access to a downloadable toolkit that provides practical resources and guidance on key concepts, such as the three truths that frame all communications in the digital age, human-centered design approach, and creating an engaging brand for content.
Guest lecturers, including Emily Withrow, Jeremy Gilbert, and Randy Hlavac, will provide additional expertise and perspectives throughout the course.
Who will benefit from this course?
Professionals in various fields such as marketing, communications, content creation, and digital strategy will benefit from this course. Specifically, individuals who are responsible for managing and strategizing content for their organization will find value in learning about different options for managing content, including media platforms and human-centered design approaches. Additionally, professionals who want to enhance their knowledge and skills in utilizing social and mobile media, as well as understanding the legal issues associated with content strategy, will benefit from this course. The included toolkit provides practical resources for professionals to apply the concepts learned in the course to their own work.

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faq FAQ for Content Strategy Courses

Q1: Does the course offer certificates upon completion?

Yes, this course offers a free certificate. AZ Class have already checked the course certification options for you. Access the class for more details.

Q2: How do I contact your customer support team for more information?

If you have questions about the course content or need help, you can contact us through "Contact Us" at the bottom of the page.

Q3: Can I take this course for free?

Yes, this is a free course offered by Coursera, please click the "go to class" button to access more details.

Q4: How many people have enrolled in this course?

So far, a total of 16765 people have participated in this course. The duration of this course is hour(s). Please arrange it according to your own time.

Q5: How Do I Enroll in This Course?

Click the"Go to class" button, then you will arrive at the course detail page.
Watch the video preview to understand the course content.
(Please note that the following steps should be performed on Coursera's official site.)
Find the course description and syllabus for detailed information.
Explore teacher profiles and student reviews.
Add your desired course to your cart.
If you don't have an account yet, sign up while in the cart, and you can start the course immediately.
Once in the cart, select the course you want and click "Enroll."
Coursera may offer a Personal Plan subscription option as well. If the course is part of a subscription, you'll find the option to enroll in the subscription on the course landing page.
If you're looking for additional Content Strategy courses and certifications, our extensive collection at azclass.net will help you.

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