Crafting a Brand Identity Brand Strategy
AnnaKate, a Brand Strategist and Designer at Rhema Design Co., offers a course on Crafting a Brand Identity and Brand Strategy. Through this course, students will gain an understanding of the fundamentals of brand strategy, including how to create a unique brand identity, develop a brand story, and create a successful brand strategy. With AnnaKate's guidance, students will be able to craft a successful brand identity and strategy. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [February 21st, 2023]
What does this course tell?
(Please note that the following overview content is from the original platform)
Hello! I'm AnnaKate, a Brand Strategist + Designer at Rhema Design Co. I've been crafting strategic brand identities for several years now using the skills you'll learn in this class.
In this course, you'll learn:
What Brand Strategy is
The key elements of a successful Brand Strategy
Why strategy is so important in designing a brand
How to pitch strategy as a service to your clients
How to gather information from your clients
How to gather productive client feedback
How to curate images for a moodboard
How to create a moodboard rationale breakdown
Throughout the course you'll see a real world example from a previous client of mine
(names changed)
in the class project example. You'll have access to the questionnaire I use to gather information and feedback from my clients, a presentation template, two moodboard templates, and learn how to curate images for a moodboard.
What you'll learn throughout this course can result in more successful Brand Design projects, an improved client experience, and, eventually, more income.
Resources Provided:
Strategy Questionnaire (provided as an Adobe PDF and a Microsoft Word document)
Presentation Template (provided as an Adobe InDesign file)
Two Moodboard Templates (provided as an Adobe Illustrator file)
Feedback Questionnaire (provided as an Adobe PDF and a Microsoft Word document)
This course is aimed at new or aspiring brand designers working with small businesses. Experience with Adobe Illustrator and Adobe InDesign is highly recommended.
You can learn more about me and see my work at rhemadesign.co or follow along on Instagram @rhemadesignco. Make sure to follow me here on Skillshare to be notified when I publish new classes.
This class is part of a series covering the Brand Design process. Stay tuned for the additional courses covering topics the Brand Design phase and Wrap Up and Hand Off. Take all of the courses to get a holistic view of the branding process from beginning to end.
What can you get from this course?
We consider the value of this course from multiple aspects, and finally summarize it for you from three aspects: personal skills, career development, and further study:
(Kindly be aware that our content is optimized by AI tools while also undergoing moderation carefully from our editorial staff.)
What skills and knowledge will you acquire during this course?
5. Knowledge of Brand Strategy: Learners will gain an understanding of the key elements of a successful Brand Strategy, why strategy is so important in designing a brand, and how to pitch strategy as a service to clients. They will also learn how to gather information from clients, curate images for a moodboard, create a moodboard rationale breakdown, and gather productive client feedback.
6. Knowledge of Design Principles: Learners will gain an understanding of design principles and how to apply them to create visuals that are both aesthetically pleasing and effective in communicating the brand message. They will also learn how to create logos, design websites, and create marketing materials.
7. Knowledge of Social Media: Learners will gain an understanding of how to manage the brand's presence on social media platforms. They will learn how to create content, engage with followers, and monitor the brand's performance on social media.
How does this course contribute to professional growth?
This course contributes to professional growth by providing students with the skills and resources necessary to become successful Brand Strategists, Brand Designers, Brand Managers, and Social Media Managers. Students will gain an understanding of the key elements of a successful Brand Strategy, why strategy is so important in designing a brand, and how to pitch strategy as a service to clients. They will also learn how to gather information from clients, curate images for a moodboard, create a moodboard rationale breakdown, and gather productive client feedback. Through a real world example, learners will have access to the questionnaire used to gather information and feedback from clients, a presentation template, two moodboard templates, and learn how to curate images for a moodboard. With these skills, students will be able to create successful Brand Design projects, provide an improved client experience, and eventually increase their income.
Is this course suitable for preparing further education?
This course is suitable for preparing further education in the field of brand strategy and design. Students will gain an understanding of the key elements of a successful Brand Strategy, why strategy is so important in designing a brand, and how to pitch strategy as a service to clients. They will also learn how to gather information from clients, curate images for a moodboard, create a moodboard rationale breakdown, and gather productive client feedback. Through a real world example, learners will have access to the questionnaire used to gather information and feedback from clients, a presentation template, two moodboard templates, and learn how to curate images for a moodboard. This course will provide students with the skills and knowledge necessary to pursue a career in brand strategy and design, such as a Brand Strategist, Brand Designer, Brand Manager, or Social Media Manager.
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