Digital Marketing Capstone
Learn how to create and execute a digital marketing campaign with the Digital Marketing Capstone. This four-week course will give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. Get feedback on your KPI's and improve your strategies in the second round. Enroll now and become a marketing manager with the iMBA offered by the University of Illinois. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
31st Jul, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
The Digital Marketing Capstone is a four-week course designed to help students apply the principles they have learned in the Digital Marketing Specialization. Students will be given the opportunity to act as a marketing manager for a fictitious firm selling digital cameras online through their webstore. They will review the products, pricing, margins, and historical sales, create a targeted ad campaign after researching appropriate keywords, review the basics of landing page design and search engine optimization, and create and execute an email campaign. After the campaigns are executed, students will receive feedback on key performance indicators such as revenue, profits, traffic, and conversions. They will then have the opportunity to redo the campaign with new strategies to improve their key performance indicators in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price.
[Applications]
The application of the Digital Marketing Capstone course can be seen in the development of a digital marketing campaign for a fictitious firm. Participants will be able to use the online simulation to review products, pricing, margins, and historical sales, create a targeted ad campaign, review the basics of landing page design and search engine optimization, and create and execute an email campaign. Participants will also receive feedback on the KPI's such as revenue, profits, traffic, and conversions. Finally, participants will have the opportunity to redo the campaign with new strategies to improve their KPI's in the second round.
[Career Paths]
One job position path that is recommended to learners of this course is Digital Marketing Manager. Digital Marketing Managers are responsible for developing, implementing and managing marketing campaigns that promote a company's products and services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Digital Marketing Managers must have a strong understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. They must also have a deep understanding of the customer journey and be able to identify and analyze customer insights. They must also be able to collaborate with internal teams to create landing pages, optimize user experience and develop strategies to increase customer acquisition, retention and engagement.
The development trend of Digital Marketing Managers is to become more specialized in their field. As digital marketing continues to evolve, Digital Marketing Managers must stay up to date with the latest trends and technologies in order to remain competitive. They must also be able to develop and implement strategies that are tailored to their target audience and that are effective in driving website traffic and acquiring leads/customers. Additionally, they must be able to measure and analyze the performance of their campaigns in order to optimize their strategies and maximize their ROI.
[Education Paths]
The recommended educational path for learners of this course is to pursue a degree in Digital Marketing. This degree typically consists of courses in marketing, digital media, analytics, and technology. Students will learn how to create and execute effective digital marketing campaigns, analyze data to optimize campaigns, and use the latest technologies to reach customers. They will also gain an understanding of the legal and ethical considerations of digital marketing.
The development trend of digital marketing degrees is to focus on the use of data and analytics to optimize campaigns and reach customers. Students will learn how to use data to identify customer needs and preferences, create targeted campaigns, and measure the success of their campaigns. They will also learn how to use the latest technologies, such as artificial intelligence and machine learning, to create more effective campaigns. Additionally, students will gain an understanding of the legal and ethical considerations of digital marketing, such as privacy and data protection.
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