Digital Skills: Web Analytics

Course Overview

This Digital Skills: Web Analytics course provides learners with an introduction to the world of web analytics and the skills needed to grow their career. Learners will explore the fundamentals of web analytics, including the different types of analytics and what they’re used for, and how organisations and individuals can benefit from learning analytics. They will also learn how to use web analytics tools, including segmentation and benchmarking, and how to create a successful online business. Finally, learners will learn the basics of how to use Google Analytics for a variety of business-related tasks. This course is suitable for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

[Application]
Upon completion of this course, participants can apply their knowledge of web analytics to their own online business. They can use the skills they have learned to measure objectives, outcomes, and continually improve their product or business. Participants can also use the knowledge they have gained to use Google Analytics for a variety of business-related tasks. Additionally, they can explore more Digital Skills courses from Accenture to further develop their digital skills.

[Career Path]
Job Position Path:

The job position path recommended for learners of this course is Web Analytics Specialist. Web Analytics Specialists are responsible for collecting, analyzing, and interpreting data from web analytics tools such as Google Analytics. They use this data to identify trends and insights, and to make recommendations to improve website performance. Web Analytics Specialists must have a strong understanding of web analytics tools and techniques, as well as the ability to interpret data and draw meaningful conclusions.

The development trend for Web Analytics Specialists is to become more specialized in their field. As the use of web analytics tools becomes more widespread, the need for specialists who can interpret and analyze data in more sophisticated ways is increasing. Web Analytics Specialists must stay up to date with the latest trends and technologies in order to remain competitive in the job market.

[Education Path]


The recommended educational path for learners interested in web analytics is to pursue a degree in Business Analytics. This degree will provide learners with the skills and knowledge necessary to understand and apply web analytics in a business setting. The degree will cover topics such as data analysis, data visualization, predictive analytics, and machine learning. It will also provide learners with the opportunity to develop their skills in areas such as project management, communication, and problem-solving.

The development trend for Business Analytics degrees is to focus on the application of analytics in a business setting. This includes the use of analytics to inform decision-making, optimize processes, and improve customer experience. Additionally, the degree will focus on the use of analytics to identify and address business challenges. As technology continues to evolve, the degree will also focus on the use of analytics to develop new products and services.