Online Marketing For Your Local Business Made Simple
This course is perfect for local business owners who want to learn how to use the Internet and Social Media to promote and grow their business. You'll learn how to craft a unique selling proposition (USP) and create a Core Story or Stadium Pitch to effectively tell people about your business. You'll also learn how to get an effective website, how to optimize it for search engines, and how to use keywords to be found. Plus, you'll learn how to set up an email list, blog effectively, and use Hootsuite to manage your social media presence. Finally, you'll learn why Pay-Per-Click (PPC) advertising is the best form of paid advertising and how to set up a campaign on Google Adwords and on Facebook. All you need is the desire to grow your business and reach out to people online - this course will show you how! ▼
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Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
2013-09-03
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 18th, 2023]
This course, Online Marketing For Your Local Business Made Simple, is designed to help local business owners learn how to use the Internet and Social Media to promote and grow their business. Participants will learn how to craft their communication about their business by developing a unique selling proposition (USP) and create a Core Story or Stadium Pitch to effectively tell people about what they do. They will also learn how to use education-based marketing to convince people to do business with them.
The course will cover how to get an effective website, how to structure it, and how to optimize it so Google and other search engines can index it properly. Participants will learn how to use keywords in their web presence so they are being found by people looking for what they sell. They will also learn how to set up an email list for ongoing marketing and how to blog effectively.
The course will also cover how to set up their business on Google, Facebook, Twitter and LinkedIn and how to save time using Hootsuite to manage their social media presence and interactions. Participants will learn why Pay-Per-Click (PPC) advertising is the best form of paid advertising and how to set up a campaign on Google Adwords and on Facebook. Most of the techniques reviewed are completely free and the few paid options are clearly explained so participants can control how much they spend on marketing online.
Course Syllabus
Introduction
Positioning For Your Target Market
Your Local Online Presence
Search Engine Optimization
Social Media for Local Business
Paid Advertising
Conclusion
Pros & Cons
Very informative: Users found the course to be highly informative and praised its ability to provide a clear understanding of online marketing and how it works. Well-organized and detailed: Users appreciated the course's organization and level of detail, stating that it was easy to follow and understand. They particularly liked the practical training on navigating different social media platforms and settings.
Outdated content: Several users mentioned that the course was recorded a while ago and therefore some of the information and examples provided were outdated. They felt that the course needed to be updated to reflect current marketing strategies. Lack of relevance to current marketing strategies: Users noted that many of the websites used as examples in the course were outdated, making it difficult to follow along with up-to-date marketing strategies. However, they acknowledged that the course could still be informative for those new to small business or with a general interest in the field.
Course Provider
Provider Udemy's Stats at AZClass
Discussion and Reviews
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