Social Media Marketing Trends
Businesses need to stay up-to-date on the latest social media marketing trends to remain competitive. This includes the rise of influencer marketing, social shopping, dynamic ads, and the adoption of TikTok. Understanding these trends is essential for success. ▼
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Course Feature
Cost:
Paid
Provider:
LinkedIn Learning
Certificate:
No Information
Language:
English
Course Overview
❗The content presented here is sourced directly from LinkedIn Learning platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
This course provides an overview of the current trends in social media marketing. Participants will learn about the next evolution of influencer marketing, dynamic ads, social shopping, and how brands should advocate for relevant social causes. Additionally, the course investigates augmented reality features on social media and trends on video platforms such as YouTube and TikTok. By the end of the course, participants will have a better understanding of the most recent developments in social media and how to use them to increase engagement and sales at their company.
[Applications]
The application of this course can be seen in the implementation of the latest social media marketing trends. Companies can use the knowledge gained from this course to increase engagement and sales by leveraging the next evolution of influencer marketing, dynamic ads, social shopping, and advocating for relevant social causes. Additionally, companies can use the course to explore augmented reality features on social media and trends on video platforms such as YouTube and TikTok. By applying the tips and strategies learned in this course, companies can gain a better understanding of the most recent developments in social media and achieve more meaningful results from their marketing efforts.
[Career Paths]
1. Social Media Manager: A Social Media Manager is responsible for creating, managing, and optimizing content for social media platforms. They must be able to identify and target the right audience, create engaging content, and measure the success of campaigns. As social media continues to evolve, Social Media Managers must stay up-to-date on the latest trends and technologies to ensure their campaigns are successful.
2. Social Media Strategist: A Social Media Strategist is responsible for developing and executing a comprehensive social media strategy. They must be able to identify the right platforms and audiences for their brand, create content that resonates with their target audience, and measure the success of their campaigns. As social media continues to evolve, Social Media Strategists must stay up-to-date on the latest trends and technologies to ensure their strategies are successful.
3. Social Media Analyst: A Social Media Analyst is responsible for analyzing data from social media platforms to identify trends and insights. They must be able to interpret data, identify patterns, and make recommendations based on their findings. As social media continues to evolve, Social Media Analysts must stay up-to-date on the latest trends and technologies to ensure their analysis is accurate and actionable.
4. Social Media Influencer: A Social Media Influencer is responsible for creating content and engaging with their followers on social media platforms. They must be able to create content that resonates with their audience, build relationships with their followers, and measure the success of their campaigns. As social media continues to evolve, Social Media Influencers must stay up-to-date on the latest trends and technologies to ensure their content is engaging and effective.
[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree program focuses on the fundamentals of digital marketing, including web design, search engine optimization, content marketing, and social media marketing. Students will learn how to create effective campaigns and strategies to reach their target audience. Additionally, they will gain an understanding of the latest trends in digital marketing, such as artificial intelligence, machine learning, and data analytics.
2. Master of Science in Social Media Marketing: This degree program provides students with an in-depth understanding of the latest trends in social media marketing. Students will learn how to create effective campaigns and strategies to reach their target audience. Additionally, they will gain an understanding of the latest trends in social media, such as influencer marketing, dynamic ads, and social shopping.
3. Master of Business Administration in Digital Marketing: This degree program focuses on the fundamentals of digital marketing, including web design, search engine optimization, content marketing, and social media marketing. Students will learn how to create effective campaigns and strategies to reach their target audience. Additionally, they will gain an understanding of the latest trends in digital marketing, such as artificial intelligence, machine learning, and data analytics.
4. Doctor of Philosophy in Social Media Marketing: This degree program provides students with an in-depth understanding of the latest trends in social media marketing. Students will learn how to create effective campaigns and strategies to reach their target audience. Additionally, they will gain an understanding of the latest trends in social media, such as influencer marketing, dynamic ads, and social shopping. They will also explore the ethical implications of social media marketing and the impact of social media on society.
Course Syllabus
Audio becomes more prevalent
Using stories as low-budget, high-value content
Live experiences go mainstream
Dynamic ads gain momentum
Incorporating music on social media
AI advancements on social media
Offering subscription-based content
Creating original GIFs
How augmented reality affects social media
Inviting a new level of interaction
QR codes are here to stay
Advertising with existing organic content
Engaging through mini apps
Adding a social layer to product
Social platform features: Duplication is the norm
Course Provider
Provider LinkedIn Learning's Stats at AZClass
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Quiz
Submitted Sucessfully
1. Which social media platform is NOT discussed in this course?
2. What is the main focus of this course?
3. Which of the following is NOT a trend discussed in this course?
4. What is the focus of this course?
Correct Answer: Understanding the most recent developments in social media and achieving more meaningful results from your marketing efforts.
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