Solve Cases & Questions from Kotlers Marketing Management
This course is the perfect way to learn Marketing Management from Kotler's Marketing Management. It provides a comprehensive overview of the concepts in 9 hours, and goes in-depth with solutions to all the cases in the 16th edition and questions in the 14th edition. With this course, you can preview 50% of the lectures to get a feel for the content, and clear any doubts you have while doing the course. It is taught by a marketing professional with over 40 years of experience in companies like Unilever and Johnson & Johnson. Students have praised the course for its practical aspect and clear explanation of the latest marketing concepts. With Udemy's 30 days Money Back Guarantee, you can preview 50% of the lectures and if you're not satisfied, you can get a full refund. Don't miss out on this great opportunity to learn Marketing Management from Kotler's book! ▼
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Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
2023-06-01
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 17th, 2023]
This course provides an opportunity to learn Marketing Management in depth by solving cases and questions from Kotler's Marketing Management. It covers the 16th edition of the book and the 14th edition of the questions. The course is designed to help students quickly recap all the marketing concepts in 9 hours and gain a frame of reference to know one of the right answers to the questions and cases from a marketing professional with over 40 years of experience.
The course also includes lectures that cover each section, as well as the ability to preview 50% of the lectures. Students can also clear their doubts on this topic any time while doing the course. Additionally, the course comes with Udemy’s 30 days Money Back Guarantee, so students can get a full refund if they are not satisfied even after doing the full course.
Students who have taken the course have found it to be useful for a quick snapshot of Marketing Management book of Kotler, and have enjoyed the practical aspect of cases discussed. It is highly recommended to apply the knowledge gained here in real life.
Course Syllabus
Introduction
Fundamentals of Marketing Management
Understanding The Markets
Developing a Viable Market Strategy
Designing Value
Communicating Value
Delivering Value
Managing Growth
Summary
Related Resources
Pros & Cons
Comprehensive coverage of Kotler's Marketing Management: Users appreciate that the course covers the 16th edition of Kotler's Marketing Management book, providing a quick snapshot of the content. This ensures that users are up-to-date with the latest marketing concepts and theories.
Practical application of knowledge: Users find the practical aspect of the course valuable, as it allows them to apply the knowledge gained from the course in real-life scenarios. This hands-on approach helps users understand how to solve cases and questions effectively.
Lack of depth: Some users may find that the course only provides a brief overview of Kotler's Marketing Management book. While it offers a quick snapshot, it may not delve into the topics in sufficient depth for those seeking a more comprehensive understanding.
Limited focus on other marketing resources: The course seems to primarily focus on solving cases and questions from Kotler's Marketing Management book. This may be a disadvantage for users who are looking for a broader range of marketing resources or want to explore different perspectives on marketing concepts.
Course Provider
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