Typographic Logos: Typography and Lettering for Logo Design
This course teaches the fundamentals of typography and lettering for logo design. It covers the creation of custom lettering, as well as the use of pre-built fonts, to create unique type-based logos. Participants will learn how to use typography and lettering to define the style of their brand. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
Type-based logos also known as logotypes and wordmarks are a powerful way to define the style of your brand Creating custom lettering (instead of using a pre-built font) is your opportunity to make something truly unique
Whether you need to design custom lettering for a company logo a t-shirt advertising or your own personal brand Ill show you how to find inspiration sketch out your rough ideas refine your design and bring it into the computer From there you will learn how to create color options and add in some shading and texture
In the class Ill walk you through how to start from (chicken) scratch to create this logo After that its your turn to find your own style and show the world what you can make!
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Class Outline
Welcome
In this typography tutorial you'll learn how to design a typeface logo : all the way from ideation to final product The logos you'll explore in this class can function for companies t-shirts product packaging and book covers Discover how to create your own design style with type-based logos instead of using the best website font you can find Use this class to craft your own creative aesthetic from start to finish
Why Make Custom Lettering?
You'll learn the basics of different typeface design varieties You'll often use clean vector designs for corporate logos since they can shrink to the size of a business card and expand to the side of a building When it comes to t-shirt designs or more casual logos you can more easily opt for hand-drawn options
What is typography
? Typography includes the entire alphabet both in uppercase and lowercase You'll also learn the difference between:
A font and a typeface
Lettering and typeface
A logo mark and a logotype
The Business of Logo Design
You'll find out how much you can charge for your logo design While a typical t-shirt design goes for around $400 you'll see that corporate logos can be a lot more lucrative From Paul Rand's pricey design for Steve Jobs to the surprisingly cheap Nike swoosh logo you'll learn just how wide a payment range can be
Getting Inspired
You'll learn the value of emulation (along with whom not to emulate) You'll also learn how to take existing lettering fonts and font families and create something new You'll also see how platforms like Pinterest can inspire you Finally you'll discover how to apply what inspires you and make it your own
Analog and Digital Tools
From copy paper and mechanical pencils to bitmap textures and Photoshop brushes you'll get a tour of the best materials to use for creating your typographic logo
Thumbnails and Bringing Your Design to Your Computer
You'll learn the three main types of letterforms and watch as Ray imports a hand-drawn sketch into the computer Then he'll print out a sketch on paper Then you'll learn a couple of key [design school] tricks
Make and Refine Vector Lettering
Using as few points as possible to create your vector letters you'll refine this version of your logo by printing it out (again) checking for negative space and brushing up on small details
Adding Shading and 3D Effects
You'll learn tricks for incorporating shading in Illustrator such as layers gradient libraries the knife tool and the divide tool To add 3D effects you'll check out the blend tool and learn how to clean up your designs from there
Colorways Bitmap Textures and Photoshop Brushes
After merging color with the design you've created in Illustrator you'll test out a variety of colors in different layouts all the while making sure to test for readability Then you'll learn to add distress to your lettering with bitmap textures in Illustrator and brushes in Photoshop Specifically you'll learn how to add distress by using layer maps separating individual layers or combining them to uniformly add distress across your design
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Looking for more inspiration? Head here to discover more classes on graphic design
Pros & Cons
Motivating lessons
great advice
excellent teacher
comprehensive
valuable information
great tips
perfect design
up game on creating hand lettered logos
best logo design class.
None
Course Provider
Provider Skillshare's Stats at AZClass
The Typographic Logos course teaches the basics of typography and lettering for logo design. It covers the creation of custom fonts as well as the use of pre-built fonts to create unique type-based logos. Whether you need custom typeface for a company logo, t-shirt, ad, or your own personal branding, they'll show you how to find inspiration, sketch out your rough idea, refine your design, and enter it into the computer. From there, you'll learn how to create color options and add some shading and texture.
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