Video Marketing Primer

4.2

Learners: 16,027

Instructor: Ryan Stone

Duration:

Learn how to create a kickass online video presence with this free Video Marketing Primer course! Discover how to optimize your video for YouTube, market it on Facebook, Twitter and your own website, and grow your audience with effective strategies. Enrol now and start building your audience today! ▼▲

Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Free

Provider:

Udemy

Certificate:

No Information

Language:

English

Start Date:

2015-02-15

Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 17th, 2023]

Video Marketing Primer - An introduction to online Video Marketing!

What you'll learn:

Understand what Video Marketing is
Have a grasp of basic strategies to kickstart an online video campaign
Understand the fundamental DNA of an online video
Know how to market their videos on Facebook, Twitter & their website

Video Increases Understanding Of Your Product Or Service by
74%

YouTube Is The
Number Two
Search Engine In The World

3. Every Day
100 Million
Internet Users Watch An Online Video

4. 50% of those are watching
business or branded
videos

So, hands up if you want a kickass online video presence, and you want to reap the multitude of benefits that online video provides?

Well, I can't see your hands but I assume if you're looking at this course then that is exactly what you want.

The thing is, there is so much content out there, in fact
300 hours of video are uploaded to YouTube every minute
! That's a hell of a lot of video to compete with when sending your own productions out in to the wild. The truth is, you don't need to compete with 99% of that content - with just a little bit of marketing knowledge your video can instantly rise above the rest and attract your target viewer.

This course is f
ree
, and will teach you the basics of marketing your video online, a handful of useful strategies and an in-depth look at a couple fo social platforms to get you started.

I will teach you what video marketing is, and a little of its history and place in modern business. You will learn how to fully optimise your video for YouTube so that it's found easily by both Google and YouTube viewers. I will guide you through the basic son marketing your videos on Facebook, Twitter and your own website as well as teaching you a couple of strategies to grow your audience and engage the viewers.

So, what are you waiting for? Enrol now, and let's start building your audience today!

Course Syllabus

Introduction

Optimisation for the web

Marketing your video

Online video strategies

Pros & Cons

Pros Cons

Good content and useful information: Users appreciated the course for providing valuable and relevant information about video marketing.
Engaging presentation: Users found the instructor's presentation engaging and organized, making it easier to understand the concepts.

Dry and monotone delivery: Some users felt that the instructor's delivery style was dry and monotone, which made it difficult to stay engaged and motivated to watch the entire video set.
Lack of supporting documents and local content marketing instruction: Users suggested that the course could benefit from providing supporting documents for instruction and more guidance on developing local content marketing campaigns, as it would be practical for individuals working in smaller markets.