2 - DV360 Tutorial - Platform & UI walk-through - Programmatic Advertising

Course Overview

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
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What skills and knowledge will you acquire during this course?During this course, you will acquire the following skills and knowledge:
1. Familiarity with the DV360 UI: You will learn how to navigate and use the different sections of the DV360 user interface.
2. Understanding of programmatic advertising: You will gain knowledge about programmatic advertising, including its definition and how it works.
3. Campaign setup: You will learn how to set up advertising campaigns in DV360, including targeting options and creative management.
4. Optimization techniques: You will acquire skills in optimizing your campaigns for better performance, including budget allocation and audience targeting.
5. Reporting and analytics: You will learn how to analyze campaign performance using DV360's reporting and analytics tools.
6. Inventory management: You will gain knowledge about managing inventory and accessing major ad networks and ad exchanges through DV360.
7. Audience tools integration: You will learn how to integrate data management platforms (DMP) or DoubleClick Campaign Manager (DCM) with DV360 for audience targeting.
8. Understanding of demand-side platforms (DSP) and supply-side platforms (SSP): You will gain knowledge about DSPs and SSPs and their role in programmatic advertising.
9. Evolution of programmatic advertising: You will learn about the evolution of programmatic advertising and its impact on the digital marketing landscape.
10. Digital marketing certification: You will gain insights into digital marketing certification options and their importance in career development.

Who will benefit from this course?
This course will benefit individuals and professionals who are interested in or working in the field of programmatic advertising. Specifically, it will be helpful for:

1. Digital Marketers: Digital marketers who want to enhance their knowledge and skills in programmatic advertising will find this course valuable. It covers topics such as DSPs, DMPs, SSPs, and the evolution of programmatic advertising, providing a comprehensive understanding of the subject.

2. Advertising Professionals: Advertising professionals, including media planners, media buyers, and ad operations specialists, will benefit from this course as it focuses on the DV360 platform, one of the biggest demand-side platforms (DSPs) in the industry. It provides a step-by-step tutorial on campaign setup, optimization, and reporting in DV360.

3. Marketing Managers: Marketing managers who oversee digital advertising campaigns can gain insights into programmatic advertising and how it can be leveraged to achieve better results. The course covers topics such as audience tools, inventory management, and integration with other platforms like DCM (DoubleClick Campaign Manager) or DMP (Data Management Platform).

4. Students and Job Seekers: Students pursuing a career in digital marketing or individuals seeking job opportunities in the advertising industry can benefit from this course. It provides a comprehensive overview of programmatic advertising, including its evolution, key platforms, and industry trends.