What is Programmatic Advertising? In 16 minutes faq

learnersLearners: 169,822
instructor Instructor: Senator We Run Ads instructor-icon
duration Duration: duration-icon

Discover the world of Programmatic Advertising in just 16 minutes! This comprehensive video breaks down the entire ecosystem, covering everything from the different types of Programmatic Ad Buying to the role of platforms like DSP, SSP, Ad Exchange, and DMP. Learn about Real-Time Bidding and gain insights into the evolution of programmatic advertising. If you're looking to master the tools used in Programmatic Advertising, this course also offers step-by-step tutorials on DV360 (DSP) and Oracle BlueKai (DMP). Don't miss out on this opportunity to enhance your digital marketing skills. Click now to unlock the power of Programmatic Advertising!

ADVERTISEMENT

Course Feature Course Overview Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Free

providerProvider:

Youtube

certificateCertificate:

No Information

languageLanguage:

English

start dateStart Date:

2021-02-05 00:00:00

Course Overview

❗The content presented here is sourced directly from Youtube platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [September 26th, 2023]

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?During this course on Programmatic Advertising, the learner will acquire the following skills and knowledge:
1. Understanding Programmatic Advertising: The course will provide a step-by-step explanation of what Programmatic Advertising is and how it works.
2. Types of Programmatic Ad Buying: The learner will gain knowledge about the different types of Programmatic Ad Buying, including Programmatic Guaranteed or PG Deals, PMP or Private Marketplace Deals, and Open Auction Deals.
3. Platform Placement in Programmatic Advertising Ecosystem: The course will explain where each platform, such as DSP, SSP, Ad Exchange, and DMP, fits in the programmatic advertising ecosystem.
4. Real-Time Bidding (RTB): The learner will understand the concept of Real-Time Bidding and its role in programmatic advertising.
5. Knowledge of DSP, SSP, Ad Exchange, and DMP: The course will provide an explanation of what DSP (Demand Side Platform), SSP (Supply Side Platform), Ad Exchange, and DMP (Data Management Platform) are and how they contribute to programmatic advertising.
Additionally, the course offers tutorials on specific tools used in Programmatic Advertising, such as DV360 (DSP) and Oracle BlueKai (DMP). It also covers various topics related to programmatic advertising, digital marketing, and online advertising.
Hashtags: #DigitalMarketing #WhatIsDigitalMarketing #DigitalMarketingExplained #LearnDigitalMarketing #DigitalMarketingCourse #ProgramaticAdvertising #DMP #DSP #SSP #YouTubeAdvertising #DV360 #Display&Video360 #ProgrammaticAdvertisingCourse #DigitalMarketingTraining Programmatic Advertising #PerformanceMarketing #ProgrammaticAdvertising

Who will benefit from this course?
This course on Programmatic Advertising will benefit individuals and professionals in the following areas:

1. Digital Marketers: Digital marketers who want to enhance their knowledge and skills in programmatic advertising will find this course valuable. It covers the fundamentals of programmatic advertising, different types of programmatic ad buying, and the role of various platforms in the programmatic advertising ecosystem.

2. Advertising Executives: Advertising executives responsible for planning and executing ad campaigns can benefit from this course. It provides insights into programmatic guaranteed deals, private marketplace deals, and open auction deals, helping them make informed decisions about ad buying strategies.

3. Media Planners and Buyers: Media planners and buyers involved in the process of purchasing ad inventory will find this course useful. It explains real-time bidding (RTB) and the role of demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs) in programmatic advertising.

4. Ad Operations Professionals: Ad operations professionals responsible for managing and optimizing programmatic ad campaigns can gain valuable knowledge from this course. It covers the tools used in programmatic advertising, such as DV360 (DSP), Oracle BlueKai (DMP), and Google Ad Manager (SSP), providing step-by-step tutorials for better understanding and implementation.

5. Marketing Managers: Marketing managers who want to stay updated with the latest trends and technologies in digital advertising can benefit from this course. It covers the evolution of programmatic advertising and its impact on the digital marketing landscape, helping them make informed decisions about their marketing strategies.

Course Provider

Provider Youtube's Stats at AZClass

Discussion and Reviews

0.0   (Based on 0 reviews)

Start your review of What is Programmatic Advertising? In 16 minutes

faq FAQ for Programmatic Advertising Courses

Q1: How do I contact your customer support team for more information?

If you have questions about the course content or need help, you can contact us through "Contact Us" at the bottom of the page.

Q2: Can I take this course for free?

Yes, this is a free course offered by Youtube, please click the "go to class" button to access more details.

Q3: How many people have enrolled in this course?

So far, a total of 169822 people have participated in this course. The duration of this course is hour(s). Please arrange it according to your own time.

Q4: How Do I Enroll in This Course?

Click the"Go to class" button, then you will arrive at the course detail page.
Watch the video preview to understand the course content.
(Please note that the following steps should be performed on Youtube's official site.)
Find the course description and syllabus for detailed information.
Explore teacher profiles and student reviews.
Add your desired course to your cart.
If you don't have an account yet, sign up while in the cart, and you can start the course immediately.
Once in the cart, select the course you want and click "Enroll."
Youtube may offer a Personal Plan subscription option as well. If the course is part of a subscription, you'll find the option to enroll in the subscription on the course landing page.
If you're looking for additional Programmatic Advertising courses and certifications, our extensive collection at azclass.net will help you.

close

To provide you with the best possible user experience, we use cookies. By clicking 'accept', you consent to the use of cookies in accordance with our Privacy Policy.