Cognitive Psychology: Employee and Customer Behaviour
This three-week course will help you explore the psychological factors that influence behaviour, such as the subconscious and emotions, and how to capture the attention of customers. You will learn about priming, the SALIENT checklist, anchoring, and how to change behaviour. By the end of the course, you will have a better understanding of customer needs and motivations. This course is ideal for team managers who want to better understand customer behaviour and how to meet their needs. ▼
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Course Feature
Cost:
Paid
Provider:
Futurelearn
Certificate:
Paid Certification
Language:
English
Start Date:
Self paced
Course Overview
❗The content presented here is sourced directly from Futurelearn platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [August 13th, 2023]
Skills and Knowledge Acquired:
This course will provide participants with the skills and knowledge to understand the psychological factors that influence behaviour. Participants will learn about priming as an influencing tactic, the SALIENT checklist and anchoring, and what affects behaviour change. They will also gain an understanding of the relationship between rational behaviour and emotions. Additionally, participants will be able to apply concepts to their organisation and critically evaluate whether it is right to change behaviour.
Contribution to Professional Growth:
This course will help professionals gain a better understanding of the psychological factors that influence behaviour. It will provide insight into the subconscious and emotions that drive decision-making, as well as strategies for capturing the attention of customers. Professionals will learn about priming as an influencing tactic, the SALIENT checklist, anchoring, and how to change behaviour. This knowledge will help professionals to better understand customer needs and motivations, and will be particularly useful for team managers. Ultimately, this course will contribute to professional growth by providing the tools and knowledge needed to effectively engage customers and anticipate their needs.
Suitability for Further Education:
This course is suitable for preparing further education as it provides an in-depth exploration of the psychological factors that influence behaviour. It covers topics such as priming, the SALIENT checklist, anchoring, and emotions in decision-making, which can be applied to a variety of contexts. This knowledge can be used to better understand customer needs and motivations, and to design strategies for capturing the attention of customers. It is particularly useful for team managers, but can be beneficial for anyone wanting to gain a better understanding of customer behaviour.
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