Marketing MASTERCLASS for Startups and Leaders
This Marketing Leadership Masterclass is the perfect course for leaders and startups who want to understand the WHY and WHEN of modern marketing. It is updated for 2022 with the latest trends and provides a ready-to-go checklist for creating your own marketing strategy. With 200 lessons, you will learn how to build a model to track and measure every primary step a consumer takes during the buying journey, and the Belief Framework to understand different people's beliefs at different stages of the buying process. Get lifetime access to lectures, ask questions and get thoughtful responses, and have your own complete marketing playbook. Don't miss out on this opportunity to become a true marketing leader! ▼
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Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
2019-07-15
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 18th, 2023]
This Marketing Leadership Masterclass is designed to help Leaders and Startups understand the WHY and WHEN of modern marketing. It is split into 6 different online sessions, each focusing on a different aspect of marketing leadership. In Session 1, participants will learn how to build their own model to track and measure every primary step a consumer takes during the buying journey. Session 2 will focus on the Belief Framework, which is the core, the foundation that pulls all the other sessions together. Participants will learn how to identify and understand different beliefs at different stages of the buying process, and how to use those beliefs to motivate consumers. Session 3 will cover the Digital Marketing Landscape, which will help participants understand the different digital marketing channels and how to use them effectively. Session 4 will focus on Content Marketing, which will help participants understand how to create content that resonates with their target audience. Session 5 will cover Social Media Marketing, which will help participants understand how to use social media to reach their target audience. Finally, Session 6 will focus on Analytics and Measurement, which will help participants understand how to measure the success of their marketing efforts. By the end of this course, participants will have developed an actual marketing strategy, their own personal marketing playbook, that will guide them and their brand into the right marketing activity.
Course Syllabus
Introduction
Build Your Model
Step 1: Know Your Numbers
Step 2: Measuring
Step 3: Conversion Rates
Step 4: Building Your Model
Step 5: Building Your Scenarios
Next Steps
SESSION 2 INTRODUCTION
The Belief Framework
Rules of Belief
The Belief Framework
Principle 1: Act Like a Mentor
Principle 2: Your Customer is Human
Principle 3: Identify and Establish the Need
Principle 4: You Have the Solution
Principle 5: People Respond to Direction
Important Tensions
SESSION 3 INTRODUCTION
Conversion Rate Optimization (CRO)
STEP 1: MEASURE
STEP 2: ANALYZE
STEP 3: STRATEGIZE
STEP 4: DESIGN
STEP 5: IMPLEMENT
STEP 6: LEARN
Key CRO Takeaways
SESSION 4 INTRODUCTION
Search Engine Optimization (SEO)
PART 1: TECHNICAL SEO
PART 2: CONTENT
PART 3: LINKING
METRICS
SESSION 5 INTRODUCTION
Content Engagement Plan
STAGE 1: TOFU CONTENT
STAGE 2: MOFU CONTENT
STAGE 3: BOFU CONTENT
STAGE 4: RETENTION CONTENT
Measuring Success
HOMEWORK
SESSION 6 INTRODUCTION
Multi-Channel Lead Acquisition
DATA INFORMED
ALL CHANNELS ARE PART OF THE JOURNEY
INTEGRATED MARKETING COMMUNICATIONS (IMC)
DEVICE AGNOSTICISM
BRANDED STYLE GUIDE
CHANNEL: EMAIL
CHANNEL: SOCIAL
CHANNEL: SEARCH MARKETING
CHANNEL: REMARKETING
Pros & Cons
Interesting and Useful: Users found the course to be engaging and valuable in terms of the knowledge and skills it provided. Professional Presentation and Knowledge: Users appreciated the high-quality presentation, graphics, and the expertise of the lecturer.
Terminology Not Beginner-Friendly: Some users felt that certain terms or abbreviations used in the course were not suitable for beginners, making it important to cater to learners of all levels. Outdated Figures: One user pointed out that the figures and industry averages shown in the course were approximately 10 years old, suggesting a need for more up-to-date information, especially considering the impact of the global pandemic on marketing strategies.
Course Provider
Provider Udemy's Stats at AZClass
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