Marketing MASTERCLASS for Startups and Leaders faq

star-rating
4.6
learnersLearners: 36,280
instructor Instructor: Brian Bozarth, M.A. Marketing instructor-icon
duration Duration: duration-icon

This Marketing Leadership Masterclass is the perfect course for leaders and startups who want to understand the WHY and WHEN of modern marketing. It is updated for 2022 with the latest trends and provides a ready-to-go checklist for creating your own marketing strategy. With 200 lessons, you will learn how to build a model to track and measure every primary step a consumer takes during the buying journey, and the Belief Framework to understand different people's beliefs at different stages of the buying process. Get lifetime access to lectures, ask questions and get thoughtful responses, and have your own complete marketing playbook. Don't miss out on this opportunity to become a true marketing leader!

ADVERTISEMENT

Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Paid

providerProvider:

Udemy

certificateCertificate:

Paid Certification

languageLanguage:

English

start dateStart Date:

2019-07-15

Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

This Marketing Leadership Masterclass is designed to help Leaders and Startups understand the WHY and WHEN of modern marketing. It is split into 6 different online sessions, each focusing on a different aspect of marketing leadership. In Session 1, participants will learn how to build their own model to track and measure every primary step a consumer takes during the buying journey. Session 2 will focus on the Belief Framework, which is the core, the foundation that pulls all the other sessions together. Participants will learn how to identify and understand different beliefs at different stages of the buying process, and how to use those beliefs to motivate consumers. Session 3 will cover the Digital Marketing Landscape, which will help participants understand the different digital marketing channels and how to use them effectively. Session 4 will focus on Content Marketing, which will help participants understand how to create content that resonates with their target audience. Session 5 will cover Social Media Marketing, which will help participants understand how to use social media to reach their target audience. Finally, Session 6 will focus on Analytics and Measurement, which will help participants understand how to measure the success of their marketing efforts. By the end of this course, participants will have developed an actual marketing strategy, their own personal marketing playbook, that will guide them and their brand into the right marketing activity.

Course Syllabus

Introduction

Build Your Model

Step 1: Know Your Numbers

Step 2: Measuring

Step 3: Conversion Rates

Step 4: Building Your Model

Step 5: Building Your Scenarios

Next Steps

SESSION 2 INTRODUCTION

The Belief Framework

Rules of Belief

The Belief Framework

Principle 1: Act Like a Mentor

Principle 2: Your Customer is Human

Principle 3: Identify and Establish the Need

Principle 4: You Have the Solution

Principle 5: People Respond to Direction

Important Tensions

SESSION 3 INTRODUCTION

Conversion Rate Optimization (CRO)

STEP 1: MEASURE

STEP 2: ANALYZE

STEP 3: STRATEGIZE

STEP 4: DESIGN

STEP 5: IMPLEMENT

STEP 6: LEARN

Key CRO Takeaways

SESSION 4 INTRODUCTION

Search Engine Optimization (SEO)

PART 1: TECHNICAL SEO

PART 2: CONTENT

PART 3: LINKING

METRICS

SESSION 5 INTRODUCTION

Content Engagement Plan

STAGE 1: TOFU CONTENT

STAGE 2: MOFU CONTENT

STAGE 3: BOFU CONTENT

STAGE 4: RETENTION CONTENT

Measuring Success

HOMEWORK

SESSION 6 INTRODUCTION

Multi-Channel Lead Acquisition

DATA INFORMED

ALL CHANNELS ARE PART OF THE JOURNEY

INTEGRATED MARKETING COMMUNICATIONS (IMC)

DEVICE AGNOSTICISM

BRANDED STYLE GUIDE

CHANNEL: EMAIL

CHANNEL: SOCIAL

CHANNEL: SEARCH MARKETING

CHANNEL: REMARKETING

Pros & Cons

Pros Cons
  • pros

    Interesting and Useful: Users found the course to be engaging and valuable in terms of the knowledge and skills it provided. Professional Presentation and Knowledge: Users appreciated the high-quality presentation, graphics, and the expertise of the lecturer.

  • cons

    Terminology Not Beginner-Friendly: Some users felt that certain terms or abbreviations used in the course were not suitable for beginners, making it important to cater to learners of all levels. Outdated Figures: One user pointed out that the figures and industry averages shown in the course were approximately 10 years old, suggesting a need for more up-to-date information, especially considering the impact of the global pandemic on marketing strategies.

Course Provider

Provider Udemy's Stats at AZClass

Discussion and Reviews

0.0   (Based on 0 reviews)

Start your review of Marketing MASTERCLASS for Startups and Leaders

faq FAQ for Marketing Strategy Courses

Q1: Does the course offer certificates upon completion?

Yes, this course offers a paid certificate. AZ Class have already checked the course certification options for you. Access the class for more details.

Q2: How do I contact your customer support team for more information?

If you have questions about the course content or need help, you can contact us through "Contact Us" at the bottom of the page.

Q3: How many people have enrolled in this course?

So far, a total of 36280 people have participated in this course. The duration of this course is hour(s). Please arrange it according to your own time.

Q4: How Do I Enroll in This Course?

Click the"Go to class" button, then you will arrive at the course detail page.
Watch the video preview to understand the course content.
(Please note that the following steps should be performed on Udemy's official site.)
Find the course description and syllabus for detailed information.
Explore teacher profiles and student reviews.
Add your desired course to your cart.
If you don't have an account yet, sign up while in the cart, and you can start the course immediately.
Once in the cart, select the course you want and click "Enroll."
Udemy may offer a Personal Plan subscription option as well. If the course is part of a subscription, you'll find the option to enroll in the subscription on the course landing page.
If you're looking for additional Marketing Strategy courses and certifications, our extensive collection at azclass.net will help you.

close

To provide you with the best possible user experience, we use cookies. By clicking 'accept', you consent to the use of cookies in accordance with our Privacy Policy.