Online Advertising faq

star-rating
4
learnersLearners: 1,459
instructor Instructor: / instructor-icon
duration Duration: duration-icon

Discover the fundamentals of Online Advertising

ADVERTISEMENT

Course Feature Course Overview Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Free

providerProvider:

ThaiMOOC

certificateCertificate:

No Information

languageLanguage:

English

start dateStart Date:

18th Nov, 2018

Course Overview

❗The content presented here is sourced directly from ThaiMOOC platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [May 19th, 2023]

This course provides an overview of the evolution of online advertising from the beginnings of the Web to its current status as a major sector of the multi-billion dollar advertising industry. Students will learn about the key players, creative formats and executions, and how those ads are delivered and tracked. They will also gain an understanding of the major digital platforms, including search, social, and mobile, in terms of each marketplace, the key players, and marketing opportunities. Additionally, the course covers the digital campaign planning process, implementation, tracking, and reporting on the success of online advertising campaigns. Students will also learn about the career opportunities available in the online advertising industry, as well as the ways in which online advertising complements and enhances traditional media. Upon completion of the course, students will be able to recognize online ad unit formats, understand how online ads are priced and delivered, and be familiar with key measurement metrics. They will also be able to explain best practice techniques for tracking and optimizing campaigns, and understand how digital has changed consumers’ decision making process and its affect on the purchase funnel.

[Applications]

Upon completion of this course, students can apply their knowledge to create effective online advertising campaigns. They can also use the skills they have learned to develop strategies for targeting specific audiences, track and optimize campaigns, and measure the success of their campaigns. Additionally, students can use the knowledge they have gained to pursue a career in digital marketing, social media, public relations, or other related fields.

[Career Paths]

1. Social Media, Marketing and Public Relations: Social media, marketing and public relations professionals are responsible for creating and managing campaigns that promote a company’s products and services. They use a variety of digital tools and platforms to reach their target audiences, and must be able to measure the success of their campaigns. As the digital landscape continues to evolve, these professionals must stay up-to-date on the latest trends and technologies in order to remain competitive.

2. Internet Content Management: Internet content managers are responsible for creating, managing, and maintaining content on websites and other digital platforms. They must be able to create content that is engaging and informative, and must be able to optimize it for search engine optimization (SEO). As the digital landscape continues to evolve, these professionals must stay up-to-date on the latest trends and technologies in order to remain competitive.

3. Online Media Production: Online media production professionals are responsible for creating and managing digital content for websites, social media, and other digital platforms. They must be able to create content that is engaging and informative, and must be able to optimize it for search engine optimization (SEO). As the digital landscape continues to evolve, these professionals must stay up-to-date on the latest trends and technologies in order to remain competitive.

4. Communication Design or Marketing Project Manager: Communication design or marketing project managers are responsible for creating and managing campaigns that promote a company’s products and services. They use a variety of digital tools and platforms to reach their target audiences, and must be able to measure the success of their campaigns. As the digital landscape continues to evolve, these professionals must stay up-to-date on the latest trends and technologies in order to remain competitive.

[Education Paths]

Degree Paths and Developing Trends:


1. Bachelor of Science in Digital Advertising: This degree program focuses on the fundamentals of digital advertising, including the development of creative campaigns, the use of analytics to measure success, and the use of emerging technologies to reach target audiences. This degree is becoming increasingly popular as digital advertising continues to grow in importance.

2. Master of Science in Digital Marketing: This degree program focuses on the strategic aspects of digital marketing, including the development of marketing plans, the use of data to inform decisions, and the use of digital channels to reach target audiences. This degree is becoming increasingly popular as digital marketing continues to become more complex and competitive.

3. Master of Science in Digital Media: This degree program focuses on the creative aspects of digital media, including the development of content, the use of multimedia to engage audiences, and the use of emerging technologies to reach target audiences. This degree is becoming increasingly popular as digital media continues to become more important in the marketing mix.

4. Doctor of Philosophy in Digital Advertising: This degree program focuses on the research aspects of digital advertising, including the development of new technologies, the use of analytics to measure success, and the use of emerging technologies to reach target audiences. This degree is becoming increasingly popular as digital advertising continues to evolve and become more complex.

Course Provider

Provider ThaiMOOC's Stats at AZClass

Discussion and Reviews

0.0   (Based on 0 reviews)

Start your review of Online Advertising

Quiz

submit successSubmitted Sucessfully

1. What is the approximate time required to complete this course?

2. What type of certificate will be awarded upon completion of this course?

3. Which of the following is a potential career path after completing this course?

close
part

faq FAQ for Advertising Courses

Q1: What skills will I learn from an online advertising course?

An online advertising course will teach you the essential digital jargon and key concepts, how online ads are priced and delivered, along with key measurement metrics, how to set realistic, measurable campaign objectives, and best practice techniques for tracking and optimising campaigns. You will also learn about the major digital platforms, including search, social, and mobile, in terms of each marketplace, the key players, and marketing opportunities.

Q2: How long does an online advertising course take?

The course requires approximately 2 - 4 hours of study per week, but can vary depending on the student. This includes watching videos, and taking quizzes and assessments. Upon successful completion of the course, you will receive a Certificate of Achievement.

Q3: How do I contact your customer support team for more information?

If you have questions about the course content or need help, you can contact us through "Contact Us" at the bottom of the page.

Q4: Can I take this course for free?

Yes, this is a free course offered by ThaiMOOC, please click the "go to class" button to access more details.

Q5: How many people have enrolled in this course?

So far, a total of 1459 people have participated in this course. The duration of this course is hour(s). Please arrange it according to your own time.

Q6: How Do I Enroll in This Course?

Click the"Go to class" button, then you will arrive at the course detail page.
Watch the video preview to understand the course content.
(Please note that the following steps should be performed on ThaiMOOC's official site.)
Find the course description and syllabus for detailed information.
Explore teacher profiles and student reviews.
Add your desired course to your cart.
If you don't have an account yet, sign up while in the cart, and you can start the course immediately.
Once in the cart, select the course you want and click "Enroll."
ThaiMOOC may offer a Personal Plan subscription option as well. If the course is part of a subscription, you'll find the option to enroll in the subscription on the course landing page.
If you're looking for additional Advertising courses and certifications, our extensive collection at azclass.net will help you.

close

To provide you with the best possible user experience, we use cookies. By clicking 'accept', you consent to the use of cookies in accordance with our Privacy Policy.