How Brands Use Design & Marketing to Control Your Mind
Learn how to recognize and resist manipulation with John Mauriello's course, "How Brands Use Design & Marketing to Control Your Mind". Discover the subtle design tactics used to influence us, from the layout of your favorite store to the colors of a pop-up ad. Explore the ethics behind their use and equip yourself to recognize and resist manipulation. Get 25% off your Ekster wallet with code "DESIGN" at checkout and check out the Design Theory merch. Sign up to learn more about the design book and join John's Discord channel. ▼
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Course Feature
Cost:
Free
Provider:
Youtube
Certificate:
No Information
Language:
English
Start Date:
2023-07-12 00:00:00
Course Overview
❗The content presented here is sourced directly from Youtube platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 18th, 2023]
This course, How Brands Use Design & Marketing to Control Your Mind, will explore the various tactics used by brands to influence consumer behavior. John Mauriello, an Adjunct Professor of industrial design at California College of the Arts, will discuss the BS Continuum, Information Asymmetry, Emotional Alchemy, Visual Signaling, Seller Reputation & Trustworthiness, and five categories of manipulation. He will also discuss the ethics behind their use, questioning the motives, and equipping ourselves to recognize and resist manipulation. Throughout the course, John will provide examples of how these tactics are used in the real world, and will discuss the most manipulative brand. He will also provide resources such as books, online courses, and a discord channel to help students learn more about the topic. At the end of the course, students will have a better understanding of how brands use design and marketing to control their minds, and will be better equipped to recognize and resist manipulation.
Pros & Cons
Comprehensive understanding of how brands use design and marketing: The course provides a thorough breakdown of the various techniques and strategies that brands employ to influence and manipulate consumers. It covers visual shorthand, social proof, authority, scarcity, unity principle, and more. Users appreciate the in-depth analysis and insights provided by the course.
Engaging and well-produced content: Users praise the production quality of the course, describing it as brilliantly crafted and excellently curated. The videos are well-edited and keep viewers engaged throughout. The use of examples and analogies, such as the hurricane analogy, helps to convey the concepts effectively.
Lack of practical examples: While the course provides theoretical knowledge about how brands control consumer behavior, some users feel that it lacks practical examples or case studies. They would have liked to see more real-life examples of brands implementing these strategies and their impact on consumer decision-making.
Limited focus on ethical considerations: Some users express a desire for the course to delve deeper into the ethical implications of using design and marketing techniques to control consumer behavior. They believe that understanding the potential negative consequences and ethical considerations is crucial for a comprehensive understanding of the subject matter.
Course Provider
Provider Youtube's Stats at AZClass
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