MBA: Retail business Merchandising and E-commerce
This MBA course provides an in-depth look into the strategies and techniques used in retail business and e-commerce. Learn how to create an amazing shopping experience, understand the Porter Five Force Model, SWOT Analysis, and the Reilly's Law of Retail Gravitation. Explore the different types of retail stores, omnichannel and e-commerce strategies, and Warby Parker's Omnichannel Case Study. Plus, gain insight into customer data, store layout and design, retail finance and accounting, category and inventory management, and e-commerce and D2C brands. Click now to start your journey into the world of retail business and e-commerce. ▼
ADVERTISEMENT
Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
2022-08-01
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 18th, 2023]
This MBA course in Retail Business Merchandising and E-commerce provides students with an in-depth understanding of the strategies and techniques used in the retail industry. The course covers topics such as retail management, retail marketing mix, Porter Five Force Model, SWOT Analysis, consumer vs customers, variety vs assortment, types of retail stores, trading area, omnichannel and e-commerce, Warby Parker Omnichannel Case study, customer data in retail business, store layout and design, retail finance and accounting, category and inventory management, and e-commerce and D2C brands. Students will gain an understanding of the fundamentals of retail business, the importance of customer data, and the strategies used to create a successful retail business. They will also learn how to use financial metrics to measure the success of their business, and how to create a successful e-commerce and D2C brand. By the end of the course, students will have the knowledge and skills to create and manage a successful retail business.
Course Syllabus
Introduction to Retail Management Basics
Types of Retail store and Trading area
Omnichannel and e-commerce
Warby Parker Omnichannel Case study
Customer Data in retail management
Store layout and design
Retail finance and accounting
Inventory management and warehousing
Introduction to Statistics
Category and Inventory Management
E-commerce and D2C brands
Forecasting and Demand planning
Pros & Cons
Comprehensive coverage: The course covers every aspect of retail business merchandising and e-commerce, providing a thorough understanding of the subject matter. Professional and knowledgeable instructor: Users appreciate the instructor's expertise and find his explanations to be excellent and insightful.
Inconsistent video quality: Some users have reported issues with the videos, such as abrupt endings and excessive editing, which can disrupt the learning experience. Lack of clarity in certain areas: Some users feel that certain concepts, particularly in financial management, could be better defined and explained, leading to a lack of clarity in understanding the material.
Course Provider
Provider Udemy's Stats at AZClass
Discussion and Reviews
0.0 (Based on 0 reviews)
Start your review of MBA: Retail business Merchandising and E-commerce