Content Strategy for Professionals: Capstone Project

Course Overview

What does this course tell?
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The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact.The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
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What skills and knowledge will you acquire during this course?
During the Content Strategy for Professionals: Capstone Project, learners will acquire the following skills and knowledge:
1. Understanding the scope and impact of content strategy: Learners will gain a deep understanding of how content strategy can effectively impact a website or online platform.
2. Developing an effective content strategy package: Learners will learn how to develop a comprehensive content strategy package that includes visual mock-ups of webpages and plans to engage with target audiences.
3. Applying content strategy principles to a real-world scenario: Through the Capstone Project, learners will apply their knowledge and skills to a fictional web startup, Wish I Was There, and develop a content strategy for a specific region, people, and culture.
4. Creating visual mock-ups of webpages: Learners will gain experience in creating visual mock-ups of webpages that appeal to their target audiences.
5. Engaging with target audiences: Learners will develop a comprehensive plan to engage with their target audiences, ensuring that the content strategy effectively reaches and resonates with them.
Who will benefit from this course?
Professionals in the field of content strategy, including content strategists, digital marketers, web designers, and communication specialists, will benefit from this course. The Capstone Project allows them to apply the knowledge and skills gained throughout the Content Strategy Specialization to develop an effective content strategy package.
Specifically, individuals interested in developing content strategies for websites or online platforms will find this course valuable. The project focuses on a fictional web startup, Wish I Was There, which aims to be a travel guide using recommendations from local experts. Professionals in the travel industry or those involved in creating online travel platforms will find this project particularly relevant.
Additionally, professionals who want to enhance their understanding of audience engagement and user experience will benefit from this course. The project requires creating a visual mock-up of a webpage that appeals to the target audience and developing a comprehensive plan to engage with them. This will be useful for professionals in marketing, design, and communication roles.