Introduction to Behavioral Economics & Consumer Psychology
Uncover the secrets of consumer psychology and behavioral economics in this captivating Masterclass. Led by top experts including Rory Sutherland, Sam Tatam, Matej Sucha, and a surprise guest, this course explores powerful psychological principles to boost conversions and enhance business results. Discover practical applications of behavioral economics in marketing, learn simple tricks to justify higher prices, and explore mind-blowing case studies that illustrate the power of behavioral insights. With engaging tips, fun anecdotes, and additional eBook content, this course offers a step-by-step guide to mastering consumer behavior and elevating your marketing strategies. ▼
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Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
2022-03-04
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 24th, 2023]
Through this course, learners can gain a comprehensive understanding of the principles of behavioral economics and consumer psychology, as well as practical tips and examples on how to apply them in business, marketing activities, and product design. Learners will also gain insight into the power of choice overload, the importance of pricing fairness, and the potential of direct mail campaigns. Upon completion of the course, learners will receive a certificate of completion that can be added to their LinkedIn profile, demonstrating their expertise in the field.
Course Syllabus
Behavioral Economics and Consumer Psychology in Marketing
Course Provider
Provider Udemy's Stats at AZClass
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